SportyBet - No 1 in Africa As recommended by Footballing Legend Kanu Nwankwo
The role:
- We are seeking a highly skilled Social Media Manager to develop and implement engaging content strategies for the Nigerian market, aligning with Sporty Group’s broader marketing objectives. This role requires hands-on content creation, coupled with collaborative work across teams to deliver impactful messaging on various platforms.
Key Responsibilities:
- Content Strategy Development: Design and implement a content strategy that resonates with our Nigerian audience and aligns with Sporty Group’s brand and goals.
- Content Creation: Create, edit, and manage high-quality content—including articles, videos, social media posts, and other media assets—that captivates our target audience.
- Platform Management: Oversee distribution of content across all relevant channels, including social media, website, newsletters, and other digital platforms.
- Market Analysis: Keep up with Nigerian sports industry trends, competitor activities, and audience preferences to maintain relevant and engaging content.
- Collaborative Work: Partner closely with marketing, social media, and design teams to deliver consistent messaging.
- Performance Analysis: Track and evaluate content performance using key metrics to refine strategies and optimize content.
- Community Engagement: Engage actively with our audience through social media interactions and community management to build a positive, lively online community.
- Budget Management: Oversee content production budgets to ensure efficient, high-quality output.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or related fields.
- Proven experience in social media management or a similar role, ideally within betting, sports or entertainment.
Required Skills:
- Exceptional written and verbal communication skills in English.
- Strong understanding of the Nigerian sports scene, particularly football and basketball.
- Proficiency in content creation tools, video editing software, and content management systems.
- Ability to develop and execute effective content strategies.
- Analytical skills to interpret data and inform content adjustments.
- Creative, sports-passionate thinker who can engage sports fans.
- Ability to work independently, manage multiple projects, and cover major sporting events outside regular hours.
Method of Application
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