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Social Media Manager at SportyBet Nigeria

SportyBet NigeriaNigeria Digital Marketing
Full Time

SportyBet - No 1 in Africa As recommended by Footballing Legend Kanu Nwankwo

The role:

  • We are seeking a highly skilled Social Media Manager to develop and implement engaging content strategies for the Nigerian market, aligning with Sporty Group’s broader marketing objectives. This role requires hands-on content creation, coupled with collaborative work across teams to deliver impactful messaging on various platforms.

Key Responsibilities:

  • Content Strategy Development: Design and implement a content strategy that resonates with our Nigerian audience and aligns with Sporty Group’s brand and goals.
  • Content Creation: Create, edit, and manage high-quality content—including articles, videos, social media posts, and other media assets—that captivates our target audience.
  • Platform Management: Oversee distribution of content across all relevant channels, including social media, website, newsletters, and other digital platforms.
  • Market Analysis: Keep up with Nigerian sports industry trends, competitor activities, and audience preferences to maintain relevant and engaging content.
  • Collaborative Work: Partner closely with marketing, social media, and design teams to deliver consistent messaging.
  • Performance Analysis: Track and evaluate content performance using key metrics to refine strategies and optimize content.
  • Community Engagement: Engage actively with our audience through social media interactions and community management to build a positive, lively online community.
  • Budget Management: Oversee content production budgets to ensure efficient, high-quality output.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Journalism, or related fields.
  • Proven experience in social media management or a similar role, ideally within betting, sports or entertainment.

Required Skills:

  • Exceptional written and verbal communication skills in English.
  • Strong understanding of the Nigerian sports scene, particularly football and basketball.
  • Proficiency in content creation tools, video editing software, and content management systems.
  • Ability to develop and execute effective content strategies.
  • Analytical skills to interpret data and inform content adjustments.
  • Creative, sports-passionate thinker who can engage sports fans.
  • Ability to work independently, manage multiple projects, and cover major sporting events outside regular hours.

Method of Application

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