Woodgate Structure Limited is a Human Resource Management and Business Structuring Company, with a mindset Structured towards Sincerity of Purpose, Professionalism and Integrity
Job Description
- Social Media Manager is responsible for developing and implementing a company's social media strategy, managing its online presence, and engaging with its audience across various platforms.
- This involves creating and curating content, planning and executing campaigns, analyzing performance metrics, and staying updated on social media trends.
- They also collaborate with other teams, such as marketing and content, to ensure cohesive messaging and brand consistency.
Responsibilities
Content Creation and Curation:
- Developing and implementing social media strategies aligned with business objectives.
- Creating engaging content (text, images, videos, etc.) for different platforms.
- Scheduling and publishing content to maintain a consistent presence.
- Curating content from other sources to share with the audience.
- Ensuring content aligns with brand voice and messaging.
Community Management:
- Monitoring social media channels for mentions, comments, and messages.
- Responding to inquiries, feedback, and comments in a timely and professional manner.
- Fostering a positive and engaging online community.
- Identifying and engaging with influencers and brand advocates.
Campaign Management:
- Planning and executing social media campaigns to achieve specific goals (e.g., increasing brand awareness, driving traffic, generating leads).
- Managing social media advertising campaigns and budgets.
- Tracking and analyzing campaign performance using relevant metrics.
- Preparing reports on campaign performance and providing recommendations for improvement.
Strategic Planning and Analysis:
- Staying up-to-date on the latest social media trends, tools, and best practices.
- Conducting competitor analysis to identify opportunities for growth.
- Analyzing social media metrics to understand audience behavior and engagement.
- Developing strategies to improve social media performance and reach.
Collaboration and Communication:
- Collaborating with other teams, such as marketing, content, and design, to ensure cohesive branding and messaging.
- Communicating with key stakeholders about social media performance and strategy.
- Working effectively with internal teams to ensure alignment and efficiency.
In addition to these core responsibilities, a Social Media Manager may also be involved in:
- Developing and maintaining a content calendar.
- Managing social media budgets.
- Producing multimedia content (videos, graphics, etc.).
- Staying informed about social media platform updates and algorithm changes.
- Adapting to changing trends and technologies.
- Training and mentoring other team members.
Requirements
- Candidates should possess relevant qualifications with experience.
Method of Application
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