The Yacht Luxury Hotel has truly created something special, that not only does justice to its privileged location but provides guests with the privacy of an elegant, serene environment coupled with impeccable personalized service.
Role Summary
- The Social Media Marketer will develop and implement structured strategies for managing and optimizing Yacht Hotel’s social media presence.
- The role focuses on driving audience engagement, brand visibility, and online conversions while aligning with the hotel’s business objectives.
Key Responsibilities
- Plan, manage, and execute all social media activities in line with business goals while exploring emerging platforms and opportunities.
- Set and monitor key Performance Indicators (KPIs) such as follower growth, engagement rates, website traffic, and conversions.
- Oversee all aspects of the Digital Marketing Department and collaborate with other business units for unified campaigns.
- Create and execute innovative growth strategies in partnership with the operations team.
- Develop a monthly content calendar with a balanced content mix—promotional, educational, entertainment, testimonials, and user-generated content—organized by theme.
- Identify target audiences by demographics, interests, and behaviors; select the most effective platforms and refine strategies through competitor research.
- Produce and publish high-quality, engaging content—videos, images, graphics, reels, stories, and carousels—ensuring consistent visuals, tone, and messaging.
- Schedule posts for optimal engagement using analytics data.
- Manage community engagement and respond to interactions within a 24-hour turnaround time.
- Identify, collaborate with, and maintain relationships with influencers, brand ambassadors, and loyal customers.
- Oversee timely promotion of events and campaigns.
- Define ad budgets, target audiences, and campaign objectives (reach, engagement, conversions).
- Monitor ad performance, adjust targeting and budgets as needed, and apply retargeting strategies for website visitors and engaged audiences.
- Track engagement metrics, measure website traffic from social media, and prepare detailed performance reports with trends, insights, and recommendations.
- Handle crisis managementand monitor brand reputation by addressing negative feedback professionally using approved communication plans.
- Stay informed about the latest social media trends, platform updates, and algorithm changes.
- Test new content formats such as AI-generated content, AR filters, and innovative platform features.
- Participate in relevant workshops and training to enhance skills.
Requirements
- Candidates should possess a Bachelor's Degree with 2 - 3 years of experience.
Method of Application
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