Credo Advisory is a strategic communications firm that specializes in designing and implementing strategic, operational and tactical communications initiatives. We provide a full suite of communications support to our clients, which include public communications and advocacy, government relations, media relations, crisis communications, digital communications, and capacity building. Credo offers focused and integrated approaches to strategic communications to ensure we meet our clients’ needs and exceed their expectations. We are dedicated to bringing innovative ideas, thought leadership and insights with a global perspective to our clients.
Responsibilities
The Social Media Specialist will:
- Oversee day-to-day management of campaigns and ensure brand consistency.
- Facilitate scaling brand and company awareness through various social media channels.
- Work with Specialists to create, edit, and publish engaging content for social media platforms (including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube) and
- Supervise all aspects of social media interaction between clients and the company and ensure a positive customer service experience.
- Create actionable plans to grow and maintain followers through popular social media platforms like X, Facebook, Instagram, YouTube and LinkedIn.
- Monitor, engage, and respond to comments, messages, and interactions on social media platforms in a timely and professional manner to build community engagement.
- Plan and manage paid social media ads and monitor ad performance, budget allocations, and ROI for social media ads.
- Track and analyse social media metrics using tools like Google Analytics, Facebook Insights, and other social media analytics platforms.
- Regularly report campaign performance, audience growth, engagement rates, and ROI.
- Manage Credo's client social media platforms when required.
- Ensure all social media content aligns with the brand's voice, values, and tone. Maintain consistent messaging across all social channels.
- Oversee creating and implementing the monthly editorial calendar, including monthly sales objectives and initiatives.
- Stay updated on social media trends, new platform features, and algorithm changes.
The ideal candidate must have the following minimum qualifications:
- Bachelor's degree in Marketing, Communications, Public Relations or a related field.
- 3-5 years of experience in social media management or digital marketing.
- Proficiency in managing and growing social media accounts on major platforms.
- Strong writing and content creation skills, with a knack for engaging storytelling.
- Familiarity with social media management and analytics tools.
- Creative mindset with the ability to develop compelling visual content.
- Excellent communication skills and a team-oriented approach.
- Passion for staying up to date with social media trends and best practices
Method of Application
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