KingMakers is the leading sports and digital entertainment platform company across the African continent. We are focused on creating opportunity. Opportunity that allows individuals and communities to realise their dreams – to be the best they can be. Opportunities to grow, to change, to build a business, to make a difference. Opportunity for individuals. Opportunity for our communities. Our proprietary technology, delivered through our agency and online platforms, brings sports fans and their communities closer to the games they love.
Role Overview:
- As a Social Media Specialist at KingMakers, you will play a crucial role in crafting our brand's voice across various social media platforms. You will be responsible for planning, creating, and managing social media content that engages our audience and promotes our gaming products and services. By leveraging analytics and insights, you'll help drive our social media strategy to maximize reach and engagement.
- Your creativity and understanding of trends will be essential as we strive to connect with our audience in new and exciting ways. You’ll collaborate closely with marketing and design teams to ensure our messaging is consistent and impactful.
What you will be doing:
- Develop and implement effective social media strategies to enhance brand awareness and engagement.
- Create engaging and visually appealing content tailored for each platform (Facebook, Twitter, Instagram, TikTok, etc.).
- Monitor, analyze, and report on social media performance metrics to refine strategies and optimize content.
- Engage with followers through comments, messages, and community interactions to foster connections.
- Stay up-to-date with industry trends, emerging platforms, and customer preferences to innovate our approach.
- Collaborate with cross-functional teams for integrated campaigns ensuring cohesive messaging.
- Conduct social media audits to assess our current performance and identify opportunities for growth.
Requirements
What you need for this role:
- Proven experience as a Social Media Specialist or similar role.
- Deep knowledge of various social media platforms, trends, and best practices.
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) to create compelling visuals.
- Strong analytical skills to assess social media performance and user engagement.
- Experience with social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
- Ability to manage multiple projects under tight deadlines while maintaining high-quality content.
- A passion for gaming and a strong understanding of its culture and community.
- Experience in a fast-paced, high-growth environment is a plus.
Method of Application
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