PressOne Africa is an early-stage startup helping entrepreneurs retain their customers, through a centralised voice communication platform. We are on a mission to help entrepreneurs across Africa build more customer-centric businesses.
- In this dynamic role, you'll be the voice of PressOne Africa on social media.
- Your mission is to build an active and engaged community of entrepreneurs, founders, and small business owners on Facebook and LinkedIn.
- We're seeking a social media enthusiast with a passion for fostering conversations and connecting with our target audience.
To Carry Out Your Role
- Develop and execute a social media strategy to boost engagement and community growth.
- Create captivating content (text, images, short videos) that resonates with business owners and sparks discussion.
- Actively engage with followers, respond to comments, and foster a sense of community around our brand.
- Track and analyze social media metrics, using insights to refine your approach and demonstrate the impact of your efforts.
- Collaborate with the Content team to repurpose website content (blog posts, etc.) for social media.
The Ideal Candidate
- Passionate about social media and building online communities (minimum 3 year of experience in social media management or related role).
- Excellent writer with the ability to craft compelling social copy for different platforms.
- Strong understanding of Facebook and LinkedIn, both their algorithms and how to spark conversation with a professional audience.
- Data-driven mindset – you love analysing metrics to drive strategy.
- A creative thinker who can come up with out-of-the-box ideas to increase engagement.
Your Key Responsibilities
- Content Creation: Develop a social content calendar including a mix of original posts, curated content, and engagement-focused prompts.
- Community Management: Actively engage with followers, responding to questions and comments in a timely manner.
- Social Listening: Monitor social conversations about PressOne Africa, entrepreneurship, and related topics.
- Analytics & Reporting: Track key social media metrics (reach, engagement, clicks, etc.), providing regular reports with insights.
- Trend Spotting: Stay up-to-date on relevant social media trends and adjust strategies as needed.
Requirements
What You Should Have
- Bachelor's degree in Marketing, Communications, or a related field (preferred).
- 3+ years of proven experience managing social media for businesses (ideally in the B2B or tech space).
- Strong understanding of social media analytics and reporting tools.
- Familiarity with basic design tools (e.g., Canva) is a plus.
- Excellent communication and interpersonal skills.
Method of Application
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