At Ornua, we truly believe growth can be a force for good in the world. Good growth is sustainable growth, nourishing a growing global population, protecting our animals, building prosperous communities, and supporting our people. With growth, comes responsibility. To grow responsibly we need to put sustainability at the heart of everything we do. Growing for Good, Sustainably, our detailed roadmap for a sustainable future, focuses on three core areas � caring for our environment, our animals, and our community.
WHY THIS ROLE IS VALUABLE:
- This role is responsible for developing and executing brand strategies that enhance Kerrygold’s presence and market share in Nigeria, leading and supporting initiatives to unlock growth.
- The role will focus on brand management, market analysis, and the implementation of marketing campaigns to drive brand growth and consumer engagement, with a strong emphasis on driving penetration and market share.
KEY AREAS OF RESPONSIBILITY:
- Develop and implement brand strategies that facilitate the execution of strategic growth drivers in the Nigerian market.
- Implementation of multi-channel marketing campaigns that include above the line, through the line, and below the line activity with a focus on increasing brand awareness and penetration among the target audience.
- Work with agencies to ensure optimal media mix and deliver effective and efficient media plans that drive impact, recency, and reach.
- Identify consumer trends, competitive landscape, and opportunities for brand growth, ensuring overall strategies are grounded in insight.
- Coordinate product launches and promotions, ensuring effective communication and execution across all channels.
- Work closely with the sales team to develop and implement strategies that drive in market sales.
- Manage the marketing budget, track expenses, and ensure cost-effective use of resources.
- Brand guardian of the Kerrygold brand in Nigeria.
KEY REQUIREMENTS:
- BSc. MBA is an added advantage
- Minimum of 10 years of experience in brand management, marketing, or related field.
- Previous experience in successfully managing multinational brands within the FMCG sector in the Nigerian market.
- Strong analytical skills and ability to interpret market data to drive growth strategies.
- Excellent communication and writing skills.
- Ability to work effectively in a fast-paced, dynamic environment.
- Strong organizational skills and attention to detail.
- Project management skills
- Commercial experience would be an advantage.
Method of Application
Signup to view application details.
Signup Now
