UP® otherwise known as Unified Payment Services Limited is Nigeria’s premier Payments & Financial Technology company founded in 1997 by a consortium of leading Nigerian banks. UP® operates as a shared infrastructure for the banking community in Nigeria and Payments Service Provider within and outside Nigeria, with a vision to be the most preferred e-payment service provider in Africa.
Job Objective(s)
- Use various channels to reach customers, build brand awareness and promote products.
- Have a deep knowledge of digital marketing planning strategies.
Duties & Responsibilities
- Support the development and implementation of digital marketing communications strategies
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
- Contribute to the creation of winning strategies to grow company social media presence
- Identify trends and derive insights, for spend optimization
- Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key
- Support in collaborating with agencies and other vendor or partners to achieve campaign objectives ? Measuring and reporting on the performance of all digital marketing campaigns
- Derive marketing insights and translate to business decision
- Manage CRM integration to overall business objectives
- Channel optimization (Social media, web, email, and others)
- Content development for digital assets
- Calendar management
- Analytics and reporting
- Identify trends and co-opt into messaging
- Monitor key online metrics to track success
- Liase with marketing, sales, designs and content teams to optimize customer experience and ensure brand consistency
- Any other task as may be assigned.
Requirements
- Education: B.Sc./HND in Marketing, Communications, Media or any other related field.
- Experience: Minimum 4years’ experience in digital marketing.
- Professional qualifications and certifications required.
- Knowledge of online listening tools.
Key Competency Requirements:
- Knowledge of online listening tools.
- Strong project management skills.
- Pays attention to detail.
- Must be able to juggle multiple projects at the same time.
- Analytical skills with a problem-solving aptitude.
- Excellent oral and written communication skills.
- Good report writing and presentation skills.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of analytics tools (e.g. Google Analytics).
- Experience in working remotely. Skill/Competencies
- SEO/SEM.
- Analytics and reporting.
- Campaign management.
- Performance management
- Knowledge and use of online listening tools Knowledge of online marketing tools.
Method of Application
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