Carry1st is the leading publisher of social games and interactive content in Africa. We work with studios across the globe - from Addis Ababa to Sofia to New York City - to level up their games and scale in dynamic, frontier markets. In addition to our full-stack publishing service, we’ve built a proprietary payments and ecommerce experience which allows customers to pay for digital content, even when they don’t have a credit card.
- As a User Acquisition Manager, you will be responsible for driving the growth of our player base through strategic acquisition campaigns across various digital channels.
- Your primary focus will be on efficiently acquiring high-quality users for our mobile games while maximising return on investment (ROI).
You will...
- Plan and manage UA Strategy for mobile apps/web across various ad networks In collaboration with the senior UA manager
- Analyse data and performance to continuously provide insights to improve ROAS of our products
- Collaborate closely with various cross-functional teams including Growth Leads, Product Development, and Analytics to drive user growth and share feedback
- Maintain a close relationship with ad networks in order to continuously optimise campaigns
Requirements
What makes you a great candidate?
- 3-5 years Experience with running campaigns on various Ad networks (Social, DSP), mobile gaming experience is a plus
- 3-5 years Experience with analytics tools such as Google Analytics, Tableau, Singular and/or Appflyers
- Data-driven marketer with a strong understanding of mobile user acquisition strategies and a passion for mobile gaming
- Experience with influencer marketing and ASO is a plus
- Experience in User Acquisition in African markets is a plus
Method of Application
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