Carry1st is the leading publisher of social games and interactive content in Africa. We work with studios across the globe - from Addis Ababa to Sofia to New York City - to level up their games and scale in dynamic, frontier markets. In addition to our full-stack publishing service, we’ve built a proprietary payments and ecommerce experience which allows customers to pay for digital content, even when they don’t have a credit card.
As a User Acquisition Manager, you will be responsible for driving the growth of our player base through strategic acquisition campaigns across various digital channels. Your primary focus will be on efficiently acquiring high-quality users for our mobile games while maximising return on investment (ROI).
You will.
- Plan and manage UA Strategy for mobile apps/web across various ad networks In collaboration with the senior UA manager
- Analyse data and performance to continuously provide insights to improve ROAS of our products
- Collaborate closely with various cross-functional teams including Growth Leads, Product Development, and Analytics to drive user growth and share feedback
- Maintain a close relationship with ad networks in order to continuously optimise campaigns
Requirements
What makes you a great candidate?
- 3-5 years Experience with running campaigns on various Ad networks (Social, DSP), mobile gaming experience is a plus
- 3-5 years Experience with analytics tools such as Google Analytics, Tableau, Singular and/or Appflyers
- Data-driven marketer with a strong understanding of mobile user acquisition strategies and a passion for mobile gaming
- Experience with influencer marketing and ASO is a plus
- Experience in User Acquisition in African markets is a plus
Method of Application
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