UK Neo-Banking Financial institution, providing Banking as a Service (BaaS)
Job Details
- Develop and execute growth strategies to increase customer acquisition, engagement, and retention.
- Optimize marketing campaigns and strategies for maximum ROI.
- Drive digital marketing efforts, including SEO, SEM, content marketing, and social media.
- Craft user-centric content, including website design, copywriting, blogging, and writing newsletters, to guide and engage users, working with cross-functional teams to create intuitive and seamless digital experiences.
- Develop clear, concise, and engaging content for web and mobile applications, including microscopy, error messages, help content, and instructional text.
- Create content that aligns with our brand voice and tone, ensuring consistency across all user touchpoints.
- Collaborate with UX designers to create wireframes and prototypes that integrate seamless content.
- Conduct user research to understand the target audience's needs, behaviours, and pain points.
- Participate in usability testing and analyse results to make informed content recommendations.
- Gather feedback from users and stakeholders to continuously improve content quality and effectiveness.
- Work closely with UX designers, product managers, developers, and other stakeholders to ensure content supports user goals and enhances the overall user experience.
- Present content strategies and copy to stakeholders, incorporating feedback and making necessary revisions.
- Participate in cross-functional meetings to align content strategies with project goals and timelines.
- Perform content audits and gap analyses to identify opportunities for content improvement.
- Optimize content for SEO and accessibility, ensuring it is easy to find and understand for all users.
- Use data and analytics to measure the effectiveness of content and make data- driven decisions for continuous improvement.
- Develop and manage growth budgets, ensuring efficient allocation of resources.
- Create and maintain content style guides, ensuring consistency and adherence to best practices.
- Document content strategies, user flows, and content templates to guide future content development.
REQUIREMENTS & QUALIFICATIONS:
- Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
- Minimum of five (5) years proven work experience in content writing and digital marketing preferably within banking or financial services industry, Fintech, and digital banking environment.
- Strong understanding of SEO, conatent management systems (CMS), and digital marketing tools.
- Proficiency in using design tools such as Adobe Creative Suite, Canva, and other graphic design software.
- Excellent written and verbal communication skills with a keen eye for detail.
- Demonstrated leadership skills with the ability to manage and inspire a team.
- Creative thinking and problem-solving abilities to develop innovative marketing strategies.
- Content creation and editing.
- SEO and digital marketing analytics.
- User research and UX writing.
- Team leadership and project management.
- Graphic design and multimedia content production.
- Communication and interpersonal skills.
- Analytical and strategic thinking.
SALARY RANGE: Negotiable
BENEFITS:
- Pension Scheme.
- Competitive salary package.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- HMO
Method of Application
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