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UX Content Writer/Digital Marketing Team Lead at HelloMe Limited

HelloMe LimitedLagos, Nigeria Digital Marketing
Full Time
UK Neo-Banking Financial institution, providing Banking as a Service (BaaS)

Job Details

  • Develop and execute growth strategies to increase customer acquisition, engagement, and retention.
  • Optimize marketing campaigns and strategies for maximum ROI.
  • Drive digital marketing efforts, including SEO, SEM, content marketing, and social media.
  • Craft user-centric content, including website design, copywriting, blogging, and writing newsletters, to guide and engage users, working with cross-functional teams to create intuitive and seamless digital experiences.
  • Develop clear, concise, and engaging content for web and mobile applications, including microscopy, error messages, help content, and instructional text.
  • Create content that aligns with our brand voice and tone, ensuring consistency across all user touchpoints.
  • Collaborate with UX designers to create wireframes and prototypes that integrate seamless content.
  • Conduct user research to understand the target audience's needs, behaviours, and pain points.
  • Participate in usability testing and analyse results to make informed content recommendations.
  • Gather feedback from users and stakeholders to continuously improve content quality and effectiveness.
  • Work closely with UX designers, product managers, developers, and other stakeholders to ensure content supports user goals and enhances the overall user experience.
  • Present content strategies and copy to stakeholders, incorporating feedback and making necessary revisions.
  • Participate in cross-functional meetings to align content strategies with project goals and timelines.
  • Perform content audits and gap analyses to identify opportunities for content improvement.
  • Optimize content for SEO and accessibility, ensuring it is easy to find and understand for all users.
  • Use data and analytics to measure the effectiveness of content and make data- driven decisions for continuous improvement.
  • Develop and manage growth budgets, ensuring efficient allocation of resources.
  • Create and maintain content style guides, ensuring consistency and adherence to best practices.
  • Document content strategies, user flows, and content templates to guide future content development.

REQUIREMENTS & QUALIFICATIONS:

  • Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
  • Minimum of five (5) years proven work experience in content writing and digital marketing preferably within banking or financial services industry, Fintech, and digital banking environment.
  • Strong understanding of SEO, conatent management systems (CMS), and digital marketing tools.
  • Proficiency in using design tools such as Adobe Creative Suite, Canva, and other graphic design software.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Demonstrated leadership skills with the ability to manage and inspire a team.
  • Creative thinking and problem-solving abilities to develop innovative marketing strategies.
  • Content creation and editing.
  • SEO and digital marketing analytics.
  • User research and UX writing.
  • Team leadership and project management.
  • Graphic design and multimedia content production.
  • Communication and interpersonal skills.
  • Analytical and strategic thinking.

SALARY RANGE: Negotiable

BENEFITS:

  • Pension Scheme.
  • Competitive salary package.
  • Opportunities for professional growth and development.
  • Collaborative and innovative work environment.
  • HMO

Method of Application

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