Rec Room Wellness is a social enterprise dedicated to addressing the global mental health crisis by creating safe and brave spaces for relaxation, education, and fun. At our events, you will learn important topics to boost your awareness of your mental health, put words to feelings, and build resilience against the adversities of life. You also practice self-care activities, learn new hobbies, and create connections with like-minded community members.
Objective:
- To design and distribute engaging, informative, and visually cohesive email campaigns that keep the Rec Room Wellness’ community informed, inspired, and connected.
Expectations
- Responsible for 4 emails per month (minimum), with flexibility to add additional campaigns as needed
- Attend monthly strategy meetings and required check-ins
- Report to Communications and Content Lead
- Ensure all content aligns with Rec Room’s voice, accessibility standards, and visual identity
Responsibilities
- Draft and schedule weekly email newsletters featuring upcoming events, blog posts, session recaps, and wellness tips
- Collaborate with the content and community teams to align messaging and timing
- Design visually appealing emails that follow Rec Room Wellness’ brand guidelines
- Segment mailing lists and tailor content to increase open and click rates
- Monitor analytics (open rates, CTRs, and unsubscribes) and report monthly performance
- Regularly update email templates and optimize for mobile responsiveness
Project Workflow
- Email content drafted by Thursday of the week before sending
- Internal review and edits completed by Saturday
- Finalized and scheduled by Monday for Tuesday delivery
Tools
- Access to email platform (Sender.net)
- Shared brand guidelines, graphics folder, and content calendar
- Analytics dashboard access for reporting performance
Method of Application
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