At Amy Consulting, we believe that your people are the best assets in your business, regardless of business size, industry and market share. Our primary role is to assist you in identifying your Human Resource needs, developing sustainable action plans, and facilitating changes that align with your organisational objectives.
Key Responsibilities:
Ad Campaign Management:
- Plan, execute, and manage paid advertising campaigns across multiple digital channels (Google, Facebook, Instagram, TikTok, LinkedIn, etc.).
- Optimize ad creatives, copy, targeting, and budget allocation for improved performance.
- Monitor ad delivery and troubleshoot issues related to pacing, underperformance, or disapprovals.
Performance Analysis & Reporting:
- Track key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
- Generate reports and insights to improve campaign effectiveness and business decision-making.
- Conduct A/B testing on ads, landing pages, and audiences.
Budget & Spend Optimization:
- Ensure cost-effective ad spend to maximize ROI.
- Allocate budgets across campaigns based on performance insights.
Audience Targeting & Segmentation:
- Identify high-performing audience segments and adjust targeting strategies.
- Use data analytics and market trends to refine campaign strategies.
Collaboration & Strategy Development:
- Work closely with the content and creative teams to develop compelling ad creatives.
- Stay updated on industry trends, platform updates, and competitor strategies.
Qualifications & Requirements:
- Education: Bachelor's degree in marketing, Business, Communications, or a related field.
- Experience: 2–5 years of experience in digital advertising, paid media buying, or performance marketing.
- Technical Skills:
- Proficiency in Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, LinkedIn Ads, and other ad platforms.
- Strong knowledge of Google Analytics, Facebook Business Manager, and tracking tools.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with SEO and organic traffic growth strategies is a plus.
- Analytical Skills: Ability to analyze campaign data and provide actionable insights.
- Communication Skills: Strong verbal and written communication for reporting and collaboration.
- Attention to Detail: Ability to troubleshoot and optimize campaigns for efficiency.
- Certifications: Google Ads and Meta Blueprint certifications are a plus.
Preferred:
- Experience working with Nigerian and African digital markets.
- Knowledge of local consumer behavior and online advertising trends.
- Experience in e-commerce, fintech, or startup environments.
Method of Application
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