Analyst - Sponsorship at MTN Nigeria

MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.

Reports To: Manager - Sponsorship

Division: Marketing

Mission:

Assist in the execution and management of mass market sponsorships and promotions in the brand and communication department in line with the overall marketing strategy in conjunction with the manager sponsorship.

Description:

• Articulate knowledge of industry best practices about sponsorship, promotions, and events.
• Liaise with cross-functional units to ensure smooth implementation of all high-value sponsorships, promotions, and events.
• Assist in the implementation of the various functions within MTNN in all mass markets (women, youth, and teens) through sponsorship and promotions.
• Implement a short- and long-term strategy for the sponsorship, promotions, and events teams for penetration into the mass market segment of the Nigerian telecom market.
• Execute the activities stipulated in the brand and communication management plan to ensure that brand and communication objectives are achieved.
• Assess mass market sponsorship proposals related to brand and communication.
• Assist in coordinating MTN’s sponsorship activities in the brand and communication’s youth and teen segments.
• Implement metrics to measure the impact of current processes and strategies related to sponsorship and promotions for women, teens, and youth.
• Liaise with the legal division to ensure compliance with all relevant contractual agreements (MOU’s and SLA's).
• Facilitate all sponsorships and promotions related to brand and communication.
• Manage relationships with agencies and affinity partners.
• Assist in monitoring external vendors, event managers, and agencies to ensure activities are cost-effective and adhere to timelines or scales.

Education:

• First degree in a business-related or social science discipline.
• CIM Certification (Added Advantage)
• Fluent in English

Experience:

3–7 years’ experience in an area of specialization, with experience in supervising others

• Experience working in a medium organization.
• Experience in sponsorship and promotions

Method of Application