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Assistant Brand Manager at Human Capital Partners (HCP)

Human Capital Partners (HCP)Lagos, Nigeria Digital Marketing
Full Time
Human Capital Partners (HCP) is a professional services firm specialising in the provision of professional services covering the entire spectrum of the Human Resources function. HCP is the successor firm of the erstwhile Executive Selection and Training Services group of KPMG in Nigeria. The Group existed as the Executive Selection unit within Arthur Andersen Nigeria and in 2002, became KPMG Nigeria’s Executive Selection & Training Services Group. The practice was established as an independent entity in July 2011. Human Capital Partners is a member of the International People Services Network, a network of independent but collaborating ex-KPMG firms operating globally and is registered with the Chartered Institute of Personnel Management of Nigeria, The Nigerian Institute of Training and Development, and the Centre for Management Development (CMD) Lagos, Nigeria.

Job Summary:

  • As the Assistant Brand Manager, you will be responsible for supporting the development and implementation of effective brand strategies that enhance the company's market presence and drive business growth.
  • This role involves assisting with brand positioning, go-to-market strategies, and monitoring marketing trends to identify opportunities for brand expansion.
  • The Assistant Brand Manager will work closely with other marketing team members to ensure consistent brand messaging and integrity across all marketing initiatives.

Responsibilities:

  • Assist in developing the brand strategies and ensure their effective implementation.
  • Assist in translating brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Monitor marketing trends and identify new growth opportunities/areas for the company’s products.
  • Analyze brands positioning in the market to crystallize targeted consumers insights.
  • Maintain brand integrity in all marketing initiatives and communications.
  • Liaise with other team members to promote brand success.

Education and Experience Requirements:

  • First degree in Marketing, Mass Communication, Public Relations, Journalism or related disciplines.
  • Minimum of 7 years’ experience in marketing, with at least 3 years at a supervisory level and exposure to the FMCG environment.

Method of Application

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