Olam International was established in 1989 with 1 product in 1 country, trading cashew from Nigeria into India. Today we are a leading agri-business operating from seed to shelf in 65 countries, supplying food and industrial raw materials to over 13,800 customers worldwide. Our team of 23,000 employees has built a leadership position in many businesses including cocoa, coffee, cashew, rice and cotton. We have 44 different products across 16 platforms. Olam is committed to responsible growth, and believes that it is only by doing business in a sustainable way that long-term value for all stakeholders can be delivered. Olam is revolutionising seed to shelf supply chains through the Olam Sustainability Standard. Each step of Olam’s value chain is being examined to identify and implement measures to sustainably deliver products across all of its geographies by 2020. Olam’s initiatives in rural communities are one aspect of this, and in 2010 The Olam Livelihood Charter (OLC) was launched to set a benchmark for projects that incorporate all eight charter Principles of finance, improved yield, labour practices, market access, quality, traceability, social investment and environmental impact. Today we manage 30 OLC initiatives and another 160 beyond the programme, from rural electrification and water facilities to building health centres and schools.
About the job
- As an Asst. Brand Manager with Olam PFB (Caraway Africa Nigeria Limited) you are expected to ·drive profitable growth of brands assigned and support the development of Brand Plans for market, ensure timely execution and in line with budget and also manage all brand’s activities as well as 3rd parties to ensure flawless execution whilst tracking brand’s performance and preparing report.
Responsibilities
- Support the development of deep, actionable consumer insights on brand, competition, usage and attitudes, and leisure pursuits.
- Based on sound consumer insight and strategy defined by the business, provide input to the development of 360 degree plans for market to generate demand for the brands assigned and achieve market share targets
- Ensure creative assets are created and documented.
- Drive timely execution of agreed consumer & trade activation.
- Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints by all.
- Management of all external agencies to deliver on assigned tasks/projects
- Monitor Brand’s campaigns/activities and report as required
- Ensure effective management of internal and external research projects using the right tools and techniques.
- Manage the development of pack design (new/ changes).
- Help with Trade Marketing Requirements
- Analyze category, competition and market trends to provide recommendations and make informed decisions
- Prepare reports on Brand performance and sales
- Provide necessary assistance in all activities pertaining to the Brand
Qualifications
- A good university degree; MBA or other relevant professional certification is a plus
- Job experience: 2 years minimum experience in Brand Management.
- Strong oral and written communication skills as well as presentation skills
- Goal-oriented and results-driven with a creative mindset
Method of Application
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