We are Africa’s premier Agribusiness company solving problems in agriculture and ensuring food availability through efficient farming and food production methods, thereby raising agribusiness models.
JOB SUMMARY
- Assist in Overseeing the stationery Divisions within the West and Central African markets working closely with the Marketing Team as well as the Sales, Finance, Supply & Delivery departments to achieve the Business Objectives.
- Help BIC West and Central Africa create consumers connections: bring simplicity and joy to everyday life!
MAIN RESPONSIBILITIES / TASKS
- Implement the Brand Vision, Brand Strategy, and the main growth drivers.
- Support in the development of comprehensive Marketing Plans and Strategies for Stationery Divisions
- Help manage a winning Brand Portfolio, covering all channels (including e-commerce) and target audiences and delivering Revenue Growth Management KPIs.
- Help define the Innovation Brand Pipeline with a long-term vision and the deployment in the different markets.
- Help detect new brand opportunities taking into consideration the business needs and the Categories development.
- Assist in defining the Brand Communication and Digital Strategy in collaboration with external partners to boost brand awareness and build the brand equity.
- Coordinate Marketing Strategies with the Sales, Finance, Supply & Delivery and Communication Teams as well as the rest of the Marketing Department
- Stay informed of Marketing Strategies and Trends
Key Performance Indicators
- Successful on time delivery and implementation of the Marketing Plans by category.
- Interaction and collaboration with key functions in the business to ensure delivery of objectives.
- Results of key marketing initiatives and promotional activities will be a benchmark of success.
- Achievement of Lighters and Shavers OIS ( Off invoice sales) , Gross profit margin for 2023 in all markets
QUALIFICATIONS
Knowledge, Skills, Competencies
Simple Criteria
- R- At least 5 years Sales and Marketing experience in FMCG (Preference for multinational work experience and reporting)
- R- At least 5 years Brand Marketing experience, preferably FMCG
- R- Marketing Degree (3 years)
- R- Computer literacy in MS Office and MS Windows
- R- Excellent presentation skills
- R- English and French Speaker
Complex Criteria
Professional Skills
- R- Thorough knowledge of classical marketing and be able to assist in the development of a Marketing Plan
- R- Understanding of market data
- R- Be confident in presenting plans to the Management team, internal sales teams, key customers in pressurized environments.
- R- Maintain high levels of service to external and internal customers
- R- Utilize market insights to identify opportunities within the brand portfolios.
- R- Management of projects across multiple cultures and functions.
- D- Strong negotiation skills, dealing with varied suppliers and strategic partners
- R -Understanding of all trade channels.
- R- Strategic Agility.
Personal Skills
- R-Initiative, tenacity and be self-motivated
- R- Target driven with high levels of energy
- D- Embodies all the BIC Values & Behaviors: Integrity, Responsibility, Teamwork, Sustainability, and Ingenuity
- R- Strong Drive for results / entrepreneurial Spirit / decision making: committing and delivering, acting with autonomy as it was their own company while fully respecting corporate rules and procedures, and applying the appropriate level of reporting to Management.
- R- Strong team player that can empower the team to grow and be responsible for their own work.
- R- Very strong organizational and time management skills.
- D- Efficient and can prioritize workload.
- D- Open minded and cultural acumen.
Method of Application
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