Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in and outside the United States taking Coca-Cola to consumers in other parts of North America and Europe and in subsequent years to other parts of the world. In 1951, the refreshing wave of Coca-Cola arrived in Nigeria and has remained a hit with consumers across the country. Packages Coca-Cola is available in: 35cl and 50cl classic glass contour bottle; 33cl on-the-go Can, 50cl and 1.5L PET bottle. Ingredients Carbonated water, sugar, Carbon-dioxide, caffeine, Phosphoric acid, caramel color and flavouring.
ABOUT THE ROLE
- The Brand Ambassador’s role is to engage and build strategic partnerships with top influencer groups, consumers, and media, by bringing JACK DANIELS and the total Brown Forman Portfolio “world” to life in their key city. They are required to inspire, educate, and recruit these audiences with unique and impactful experiences.
- As a secondary focus, The Brand Ambassador supports major brand initiatives and helps deliver targeted portfolio performance and trade education in priority accounts.
KEY RESPONSIBILITIES
Consumer-Facing:
- Acting as our in-market authority on JD & the whole BF Portfolio by conducting whisky tastings and hosting unique brand experiences
- Supporting the planning and execution of experiential events
- Representing JACK DANIELS at priority media, consumer, and trade events
- Supporting the travel retail team by training staff and hosting key consumer and media events in priority airports
Influencer & Media Outreach:
- Influencer engagement in Nigeria and beyond
- Building influencer networks, including collectors and professional groups
- Creating and developing a JACK DANIELS social media following, adhering to brand social media guidelines
- Working with retained agencies to engage and build relations with relevant media and influencers.
Trade Facing:
- Delivering bespoke education and building elevated brand confidence within priority trade accounts, inspiring brand advocacy, and ensuring the front-of-mind presence
- Working collaboratively to identify opportunities and recommend change as required
- Building relationships and trust of key decision makers (e.g., beverage directors, buyers, bar staff)
- Creating and demonstrating JACK DANIELS & BF Portfolio serves and rituals to prioritize On-trade accounts.
Others:
- Working with the local Marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives.
- Collaborating with the regional (working closely with the Brand Education Manager) & global ambassador community and actively contributing as part of the global education and marketeer network
- Identifying key brand-building initiatives in collaboration with local commercial teams
- Adherence to consumer data protection protocols via regular and appropriate use of CRM tools for managing relationships, communication and information.
QUALIFICATION & EXPERIENCE:
- Experience working with Premium and Super Premium brand(s) and their clientele.
- 5-7 years of experience in brand/portfolio management in a similar business
- Socially connected with Influencer communities in key markets
- Advanced social media skills (Facebook, Instagram etc)
- Category, brand and portfolio strategy expertise
- High net worth individual interaction and influence methods
- Must be of an age that adheres to Brown Forman Marketing Code of Conduct for responsible alcohol marketing
Method of Application
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