Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products.
Description
- The Brand managers will be responsible for overseeing any aspect of marketing related to a company's brand, and ensuring that all branding decisions ultimately result in stronger sales.
Responsibilities
- Analyze brand positioning and consumer insights.
- Shape and communicate our vision and mission.
- Translate brand elements into plans and go-to-market strategies.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development to motivate the target audience to “take action.”
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, and research consumer markets and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
- Monitor product distribution and consumer reactions.
- Devise innovative growth strategies.
- Align the company around the brand’s direction, choices, and tactics.
- Should have exposure designing scheme (Trade & retailers) and trade marketing exposure in shop, POS design and other related elements.
- Experience in digital marketing and campaign management.
Requirements and Skills
- Proven working experience as Brand Manager or Associate Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to sales
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree / MBA / PGDM in marketing or a related field
Method of Application
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