Godrej Consumer Products Limited is the largest home-grown home and personal care company in India. We are constantly innovating to delight our consumers with more exciting, superior quality products at affordable prices. We have bold ambitions and are becoming more agile and future ready. We rank number 1 in hair colour, household insecticides and liquid detergents and number 2 in soaps. In India, you grow up with our brands - Good knight, Cinthol, Godrej Expert, Godrej No. 1 - and we are now on our way to becoming an emerging markets FMCG leader. In line with our 3X3 approach to international expansion, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). In 2010, we acquired the Indonesia based Megasari group, a leader in household insecticides, air fresheners and baby care. With the acquisition of Rapidol, Kinky and Frika in South Africa, and the Darling Group, a leading pan-Africa hair care company, we have a strong presence in the fast growing African hair care market. We acquired the Issue and Argencos groups in Argentina, leaders in hair colour, in 2010, and expanded our footprint to Chile through the acquisition of a 60 per cent stake in Cosmetica Nacional. The UK based Keyline Brands, which we acquired in 2005, plays in hair and personal care. We also have a business in the Middle East and a strong presence across SAARC countries.
Key Responsibilities:
Brand Strategy & Development:
- Analyze consumer insights, market data, and competitor activity to inform branding decisions.
- Develop and implement long-term brand strategies aligned with business objectives.
- Conduct market research to identify trends, customer needs, and competitive positioning.
- Define brand positioning, messaging, and tone of voice across all platforms.
Marketing & Campaign Execution:
- Plan and execute brand marketing campaigns, ensuring alignment with brand guidelines.
- Collaborate with digital marketing teams to create impactful social media, email, and content marketing strategies.
- Oversee advertising and promotional activities to enhance brand visibility.
P&L management:
- Manage the brand P&L to ensure EBITDA delivery for the year. Look out for opportunities to improve profitability and operate campaigns with a ROI mindset
- Monitor key performance indicators (KPIs) and adjust strategies to optimize results.
New product launches
- Prepare business case for new launches and manage the entire launch network
- Collaborate with all functions across Nigeria and India to ensure timely launch
Who are we looking for?
Education:
- Bachelor's degree in Marketing, Business, Communications, or related field.
Experience:
- 3+ years of experience in brand management, marketing, or related roles.
Key Skills:
- Strong understanding of market research, branding principles, and consumer behavior.
- Excellent communication, presentation, and project management skills.
- Proficiency in digital marketing, social media, and analytics tools.
- Creativity and ability to think strategically.
- Experience working with design and advertising teams is a plus.
Method of Application
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