Brand Manager at Grand Cereals Limited

Grand Cereals LimitedPlateau, Nigeria Digital Marketing

Full Time

Grand Cereals Limited (GCL) is an integrated foods company whose primary activity is the creation of superior value from local raw materials, with leading brands in the Cereals, Vegetable Oil and Animal Feed categories. In 1997 UAC of Nigeria Plc acquired a major shareholding in Grand Cereals Limited, located on a 16-acre site at Kilometre 17, Zawan Roundabout, Bukuru, Jos South, Plateau State, Nigeria. The company which was incorporated in 1983, was originally designed to produce baking flour from imported wheat. Following the ban placed on imported wheat, GCL modified its operation and production objectives, and today, this growing subsidiary of UACN Plc is steadfastly engaged in many value-added agricultural-based industrial activities. The result is seen today in the current production and marketing focus of the company. GCL consistently delivers to consumers, high quality cereals, oils and feed, via the careful application of internationally acclaimed techniques to manufacture premium products. The core activities being carried out by GCL take place through the operations of the following production units: A CEREAL MILLcapable of processing Maize into Flour, Grits and Offal as by-product. The Cereal Mill also cleans Sorghum for industrial use. AN OIL MILL capable of processing Groundnuts, Soya Beans, Palm Kernel and Cotton Seeds into high quality Groundnut Oil, Soya Oil, Cotton Seed Oil, Deodorized Groundnut Oil, Cakes, Soap Stock and Lecithin. AN ANIMAL FEED PLANT capable of processing the by-products (bran and cake) from the Cereal and Oil mills respectively at 140 tonnes per day. The plant is also capable of processing pelletised poultry feed, cow, pig and fish feed on request. Incorporated in the feed plant is the concentrate/premix plant. The feed plant has undergone a number of capacity expansion initiatives, the latest being the new ultra modern, fully automated feed plant, ready for full activation by June 2004. This new plant will take the company’s feed production capacity to 400 tonnes per day. STRATEGIC SILOS capable of holding 16,000 tonnes of grains.

Purpose Statement:

Responsible for managing designated category and its profitability; develop and implement brand and marketing initiatives and deliver on brand growth and equity objectives

Key Accountabilities

prepare annual marketing plans and drive achievement Of brand(s) volume, value, market share, distribution and equity objectives/ targets as agreed with Head of Marketing
Drive execution Of brand activities to ensure consistency with portfolio / product line strategy
Drive successful implementation of consumer/shopper support initiatives and where required channel support strategies in line with brand positioning.
Measure and report performance Of marketing campaigns and assess against goals (ROI and KPIs).
Drive on-time delivery of new product development initiatives to market and closely manage launched products through launch and growth phase
Track and monitor brand/competition/category performance in markets and channels to identify opportunities where present and proffer remedial solution (s) where there may be issues.
Judicious utilization Of brand budget to ensure activities required are effectively implemented
Perform post-event evaluation of specific consumer or trade-related activations and promotions with appropriate closure reports. prepare brand update data for monthly, quarterly and yearly marketing report prepare brand briefs for brand / marketing initiatives

Education and Experience:

Bachelor's degree or HND in Social Sciences, Art or Humanities field
Minimum Of five (5) year experience in brand management and marketing
Membership with a renowned professional association such as ARCON will be an added advantage.
Experience in modern trade will be an added advantage

Competencies Required: