Creating sustainable value” is our purpose that unites all of us at Henkel. We want to create value - for our customers and consumers, for our teams and our people, for our shareholders as well as for the wider society and communities, in which we operate. Henkel’s employees will always put their passion, pride and enthusiasm into making this happen. Our corporate culture and our purpose, vision, mission and values unite our diverse workforce and provide a clear framework and guidance. Globally binding behavioral rules are specified in a series of codes. They provide guidance for the behavior and actions of our employees in all our business areas around the world.
Your Role
- Provides marketing inputs for local/sub-regional master plan
- Steers all marketing, advertising and promotional activities and respective budgets
- Implements campaigns locally; ensures consistency in reporting campaigns and promotional action results
- Sets up and adapts Marketing Mix for each product locally
- Determines /quantifies market opportunities and develops customer roadmaps in alignment with stakeholders
- Initiates local ideas for innovations in association with Regional and global counterparts.
- Oversees and supports implementation of channel strategy on local / sub-regional level through channel marketing activities
- Contributes to development of brands positioning and innovation; implements innovation pipeline to secure sustainable brand growth in region
- Coaches and develops local project teams
- Analyses competitor's scenario and draws sound conclusions given lack of market data
YOUR SKILLS
- Degree in Marketing, Advertising, Communications
- Minimum 3 years relevant work experience in brand management
Method of Application
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