Proten is an international Human Capital Development firm that offers a wide range of Training, Coaching and Consulting services to individuals, small businesses and corporate and governmental organisations. Our client base spreads across Europe and Africa with head offices in London, United Kingdom and Lagos, Nigeria. Human Capital is undoubtedly one of the most important elements of success in any organisation today. Developing human capital requires creating and cultivating environments in which human beings can rapidly learn and apply new ideas, competencies, skills, behaviours and attitudes. Proten International assists organisations across Europe and Africa in providing opportunities for people to create shared understanding, explore new ideas and apply them. The tools for creating these opportunities include training, facilitation, coaching and consulting. Our focus is to create an enabling environment for businesses and organisations to start - up and thrive through a range of business development services. We also work with Corporate and Governmental organisations to optimize their productivity and performance through a range of advisory, consulting and other services. We aim to understand the needs of every organisation and its people and work hand-in-hand with them to fulfil them. We strongly believe that a highly performing and productive workforce will lead to a profitable organisation.
Job Description
We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. The successful candidate will work across all levels and departments of our organization to find what makes us unique and communicate it to the world. The successful candidate will lead the department on all operational functions, supports with strategy design and implementation.
Responsibilities
- Analyse brand positioning and consumer insights.
- Shape and communicate our vision and mission.
- Translate brand elements into plans and go-to-market strategies.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development to motivate the target audience to “take action”.
- Establish performance specifications, cost and price parameters,
- market applications and sales estimates.
- Measure and report performance of all marketing campaigns and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
- Monitor product distribution and consumer reactions.
- Devise innovative growth strategies KPI.
- Align the company around the brand’s direction, choices, and tactics.
Attributes
- In-depth understanding of market research methods and analysis.
- Excellent organizational and leadership skills.
- Outstanding communication and interpersonal abilities.
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers.
- Up to date with latest trends and marketing best practices.
Requirements
- BSc/BA in Marketing, Corporate Communications, business administration or relevant field; MSc/MA is a plus.
- Proven working experience as Brand Manager or Associate Brand Manager.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix.
- 10 years experience as Brand Manager or similar roles.
Method of Application
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