The Simba Group is a conglomerate, operating in Nigeria’s key industry verticals including Communications, Agriculture, Software, Transportation, Power and Alternative Energy. We have over 20 years of experience in Nigeria, and in that time have developed loyal and strong distribution channels, across our range of products, as well as a deep understating of the socio-demographic environment which has contributed to our success as a marketing organization. We understand that purchasing our products often represents a large-scale investment on the part of our customers and even our corporate clients. Offering them high quality products and services that meet their expectations requires us to have a deep understating of their needs and a commitment to excellence throughout the organization. Distribution and Reach have always been core to our selling strategy, and today represent our key strengths as a customer-centric organization. Operating from eight branches in Nigeria, our products can be found in every corner of the country and are augmented by the same level of service regardless of how far they are from the Head Office.
Job Summary
- Our company is looking for the Brand Manager will be responsible for managing the company's largest brand, ensuring it reaches the right market and significantly increases sales.
- The ideal candidate will have at least 5 years of experience in brand management, a deep understanding of market dynamics, and a proven track record of driving brand growth.
Responsibilities
- Develop and implement comprehensive brand strategies to position the flagship brand effectively in the market.
- Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.
- Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure brand consistency and alignment with business objectives.
- Manage and oversee all brand communication and marketing activities, including advertising, promotions, public relations, and digital marketing.
- Monitor and analyze brand performance metrics, sales data, and market feedback to assess the effectiveness of brand strategies and make necessary adjustments.
- Develop and manage the brand budget, ensuring efficient allocation of resources to maximize ROI.
- Lead brand innovation and development initiatives to drive growth and market expansion.
- Ensure brand compliance with all relevant regulations and industry standards.
- Build and maintain strong relationships with key stakeholders, including customers, partners, and vendors.
- Represent the brand at industry events, trade shows, and other promotional activities.
Skills Requirements:
- Strong understanding of market research, consumer behavior, and competitive analysis.
- Excellent strategic thinking and analytical skills.
- Proficient in marketing tools and software, as well digital initiatives.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work effectively in a fast-paced, dynamic environment.
- Strong leadership and project management skills.
- Creative mindset with a passion for building and sustaining brand equity.
Qualifications
Educational Qualification:
- Bachelor’s Degree or its equivalent in Marketing, Business Administration or a related field.
- A master’s degree or post-graduate certification will be an added advantage.
Experience:
- At least 5 years of experience in brand management, with a proven track record of managing and growing major brands.
Method of Application
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