Tomato Jos is an agricultural production company that believes in the power of farming and processing local food products for local consumption. Our mission is to make tomato production a sustainable, profitable business for the farmers with whom we work.
Role’s Mission:
To Manage Tomato Jos brands and communication, collaborating with other functions and stakeholders to build Tomato Jos brand equity (Product and company) and Tomato Jos domestic market share to 10% in the Nigerian Tomato paste category, and every retail product that we launch.
Job Description
- Clearly define the brand positioning based on sound consumer insights.
- Translate brand stratetgy into marketing (ATL, BTL and digital) and go-to-market plans.
- Ensure consistent application of the brand across all marketing and non-marekting touchpoints
- Identify and track KPIs and brand performance metrics, with a strong focus on digital marketing
- Develop and implement processes to monitor product distribution and consumer reactions.
- Align all staff, stakeholder and business partners around the brand’s direction, choices and tactics.
- Develop and manage marketing budgets to optimize effectiveness and manage costs for efficiency
- Oversee and coordinate new product development and launches
Requirements and Skills:
- Degree in marketing or a related field.
- At least 5 years’ experience as Brand Manager or Assistant Brand Manager in the FMCG industry
- Proven ability to develop and execute brand and marketing strategies based on consumer insights gathered
- Excellent understanding and experience in using the full marketing mix in developing strategies
- Experience in digital marketing and a solid understanding of the mechanics of this channel and associated metrics
- Working knowledge of quantitative and qualitative research
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers.
- Up-to-date with latest trends and marketing best practices.
- Excellent computer skills, including MS office and Google suite.
- Experience in new product development
- Strong project and stakeholder management skills
- Strong written and verbal communication skills; able to confidently engage more senior stakeholders
- A good team player with the ability to adapt in a fast-paced environment.
- Able to work independently and take initiative.
Remuneration: Salary is commensurate to experience within the range of industry standards. A communication allowance, pension, and health insurance are included, and an annual performance-based bonus may be awarded at the discretion of the executive management team. Please note that adequate security is provided to the whole Tomato Jos team.
Method of Application
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