Alan & Grant, is a Human Resources and Business Advisory firm. By combining creative and strategic minds, we co-create relevant and impactful solutions to our clients. ...additionally, we are developing capabilities to create and manage a portfolio of HR & Enterprise Products aimed at enhancing employee performance, business agility and overall productivity
Job Summary
- The Brand, Marketing & Social Media Manager will support the Director of Marketing in overseeing the company’s marketing and branding efforts.
- This role involves developing and implementing brand strategies, driving brand awareness, managing digital and social media marketing, and enhancing the estate’s reputation.
- The ideal candidate will ensure consistency across all marketing channels and effectively engage with target audiences.
Key Responsibilities
Brand & PR Strategy
- Develop and implement the company's brand and PR strategy.
- Define and maintain brand standards to ensure consistency across all communication channels.
Marketing & Content Management
- Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotions.
- Collaborate with in-house designers, social media coordinators, and marketing teams to develop creative campaigns.
Organic & Paid Social Media Management (Google & Meta Ads)
- Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
- Manage all social media platforms (Instagram, Facebook, LinkedIn, etc.), ensuring consistent and engaging content.
Guest Experience & Community Engagement
- Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
- ?Develop initiatives to foster a sense of community and engagement among guests and visitors.
Requirements
- 5–8 years of experience in brand management, marketing, or social media roles.
- Strong expertise in brand strategy, digital marketing, and social media management.
- Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
- Excellent copywriting, communication, and storytelling skills.
- Proficiency in social media platforms, content creation, and digital marketing tools.
- Strong analytical skills with the ability to track performance metrics and optimize campaigns.
- High attention to detail, strong organizational skills, and the ability to manage multiple projects.
- Team leadership experience and ability to collaborate with multiple stakeholders.
- Proficiency in Microsoft Office Suite and marketing software/tools.
- Ability to work independently and thrive in a fast-paced environment while meeting deadlines.
Method of Application
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