Brand Partnerships Manager at Pulse NG

Pulse NGLagos, Nigeria Digital Marketing

Full Time

Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.

Job Summary

As a Brand Partnerships Manager at Pulse, your role encompasses two primary objectives. Firstly, it involves building and maintaining robust, enduring relationships with clients and agencies. Secondly, driving growth by securing new business and enhancing existing relationships through strategic upselling and cross-selling.
Your position demands that you provide expert campaign guidance, specifically tailored to the unique needs of direct clients and agencies.
Your role requires a deep understanding of our content and product offerings, which will differentiate you by demonstrating strategic insight, adaptability, and a capacity to adjust to changing market conditions.
Lastly, you will need to be proactive in not only securing new business but also increasing client engagement and maximizing value through strategic upselling, renewals, and reactivation of campaigns

Key Responsibilities

Identify potential brand partners that align with our strategic goals and audience interests.
Develop and execute a comprehensive partnership strategy, including partner identification, negotiation, and contract closure.
Manage the entire partnership lifecycle, from initial outreach and negotiation to implementation and ongoing optimization.
Initiate creative co-branding and co-marketing initiatives that enhance brand value and drive audience engagement.
Explore new models of collaboration that can open up additional revenue streams.
Conduct market research to identify emerging trends and potential partnership opportunities.
Analyze competitive market strategies and adjust partnership tactics to maintain competitive advantage.
Define key performance indicators for each partnership and regularly monitor and report on partnership performance.
Provide insights and recommendations to senior management based on partnership outcomes and market feedback.
Collaborate with marketing, sales, and product teams to ensure partnership alignment with overall business objectives.
Work closely with marketing to leverage partnerships in campaigns and promotions, maximizing visibility and engagement.

Skills and Qualifications

Proven track record of successfully managing brand partnerships, particularly in the digital media, eCommerce, or related industries.
Experience in negotiating and implementing complex deals with a record of measurable success.
Strong business acumen with strategic and analytical capabilities.
Excellent communication, interpersonal, and presentation skills.
Ability to work effectively under pressure, meet deadlines, and adjust to changing priorities.
Proficient in CRM software and data analysis tools.
Highly motivated, entrepreneurial spirit, and an innate ability to spot opportunities for growth.
Demonstrated ability to work independently as well as part of a team.
Strong leadership qualities and the ability to inspire and engage various stakeholders