Welcome2Africa International is a private sector development company headquartered in London, United Kingdom Founded in 2012 with the vision to redefine the image of Africa, Welcome2Africa specialises in catalysing investment interest in the continent, with a current focus on agribusiness. The private sector has long been acknowledged as the engine of economic growth. Yet, the sector is largely under-developed or informal in many African countries. Compounding this problem, the financial sector also tends to be under-developed across the continent, leaving many segments of the population, including entrepreneurs, under-served or un-served altogether. Due to limited budgets, governments are often unable to effectively intervene to correct this market failure. Welcome2Africa works with, and mobilises investment from a variety of actors, including local as well as international commercial and corporate banks,development finance institutions, aid agencies, foundations, impact investors, private equity firms and more.
JOB OVERVIEW:
- The Branding Officer plays a pivotal role in developing, maintaining, and elevating the company's brand identity across various mediums.
- This role involves designing marketing materials, crafting brand strategies, and contributing to the company's overall brand development and recognition on a global scale.
KEY RESPONSIBILITIES:
Design Creation:
- Develop visually appealing designs for flyers, social media posts, videos, logos, presentations, PDFs, branding of merchandise, posters, banners, backdrops, websites, and infographics.
- Ensure that all designs align with the company's brand guidelines and messaging.
Brand Strategy:
- Collaborate with the marketing and creative teams to create comprehensive brand strategies that resonate with the target audience and align with business goals.
- Continuously innovate and refresh branding materials to maintain relevance in the market.
Company Branding:
- Contribute to the overall development, recognition, and growth of the company's brand worldwide.
- Ensure consistent branding across all touchpoints and channels.
Content Creation:
- Create engaging and compelling content that reflects the brand's tone, values, and identity.
Collaboration and Coordination:
- Collaborate with cross functional teams to execute branding initiatives effectively.
- Coordinate with external agencies or freelancers for specialized branding projects, if required.
Market Research:
- Conduct market research and analysis to identify trends, competitors' strategies, and consumer preferences.
- Use insights to refine and optimize branding strategies.
Brand Communication:
- Craft messaging strategies and narratives that reinforce the brand's positioning and values.
- Ensure brand communication consistency across all platforms.
Qualifications and Skills:
- Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
- Demonstrated experience of at least 3 years in a similar role, showcasing a robust portfolio encompassing branding and design expertise.
- Proficiency in web development, UI/UX, and familiarity with platforms such as WordPress and Wix.
- Mastery of graphic design software including Adobe Creative Suite, Canva, Photoshop, PowerPoint, and CorelDraw.
- Profound comprehension of branding principles, design aesthetics, and current industry trends.
- Strong aptitude for creative and innovative thinking, enabling the development of unique solutions.
- Exceptional communication skills and a collaborative approach to work effectively within teams.
- Capability to thrive in a fast paced environment, efficiently handling multiple projects concurrently.
- Possession of a strategic mindset coupled with meticulous attention to detail.
Additional Notes:
- This role may require occasional travel.
- Portfolio submission may be requested during the application process.
Method of Application
Signup to view application details.
Signup Now
