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JOB DUTIES & RESPONSIBILITIES
- Maintain a deep knowledge of company products and services.
- Develop and execute comprehensive brand communication strategies aligned with the company's goals and objectives, ensuring consistency in messaging across all channels.
- Develop and maintain relationships with key media contacts and industry influencers to secure positive coverage and enhance brand visibility, including drafting press releases, handling media inquiries, and coordinating interviews with company executives.
- Manage the company's digital presence, including website content, social media accounts, and email campaigns, to enhance brand visibility and engagement.
- Oversee the development and implementation of corporate branding initiatives, ensuring consistency across all touchpoints.
- Create compelling written and visual content for various communication materials, such as newsletters, internal announcements, presentations, and marketing collateral.
- Act as a brand ambassador by representing the company at events, organize and oversee company events, conferences, and speaking engagements to promote brand awareness and thought leadership.
- Collaborate cross-functionally with internal teams to ensure alignment between brand messaging and marketing campaigns.
- Monitor and analyze brand performance metrics, media coverage, and market trends to identify opportunities for improvement.
- Manage crisis communication strategies and respond promptly to any issues or reputational risks.
- Stay updated on industry best practices and emerging trends in brand communication and corporate affairs.
COMPETENCIES REQUIREMENTS (examples/ guidelines as stated below)
- Strong understanding of brand development, messaging, and positioning strategies.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and presentations.
- Proficiency in managing social media platforms and digital marketing campaigns.
- Strong interpersonal skills with the ability to build and maintain relationships with internal and external stakeholders.
Method of Application
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