Nairametrics is a leading financial resource company based in Nigeria. We provide our clients (including visitors to our website) with up to date business, investing and financial information from Africa’s largest economy. We also have a consulting arm that provides bespoke financial management services to clients
Responsibilities
- Develop and execute Nairametrics’ overall content strategy to support brand growth, audience engagement, and business goals.
- Lead the editorial, NM TV, and digital media content teams to deliver high-quality, data-driven, and impactful content across all platforms.
- Ensure content aligns with the company’s voice, mission, and standards of accuracy and integrity.
- Oversee planning and production of articles, podcasts, newsletters, webinars, and social media content.
- Collaborate closely with the CEO, marketing, research, and content teams to align content with organizational priorities and campaigns.
- Use analytics to measure content performance and drive continuous improvement through data insights.
- Supervise and mentor editors, writers, and content producers to maintain high editorial standards and creative excellence.
- Drive SEO, engagement, and distribution strategies to expand Nairametrics’ audience reach and influence.
- Manage the editorial calendar and ensure timely publication of content that reflects major business, economic, and financial developments.
- Stay abreast of trends in digital publishing, financial journalism, and audience behaviour to innovate new content formats and initiatives.
Qualifications
- Proven experience (8+ years) in content leadership, ideally within media, finance, or digital publishing.
- Strong editorial judgment and understanding of the Nigerian and global business landscape.
- Demonstrable experience developing and managing a content strategy that drives measurable growth.
- Excellent leadership and team management skills with a collaborative mindset.
- Deep understanding of SEO, analytics tools (e.g., Google Analytics, SEMrush), and digital distribution channels.
- Strong communication, storytelling, and brand-building skills.
- Bachelor’s degree in Journalism, Communications, Marketing, or a related field (Master’s preferred).
Method of Application
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