we're passionate about off-grid energy. Salpha Energy is a for profit social business and manufactures honest, reliable solar products designed to help people living off the electric grid.
Organization
- We are passionate about off-grid energy solutions. Salpha Energy is a for profit social business and manufactures affordable and reliable solar products designed to transform lives through our innovative energy solutions.
Key Responsibilities
Strategy:
- Develop, implement and drive organisation-wide communications strategy, including development of KPIs for conventional and digital communications, social media, and website.
- Work with internal and external partners to execute the approved communications strategy
- Leading the communications team to conceptualize and implement communication and dissemination strategies and campaigns.
- Ensure the organization receives the strategic and tactical communications advice and support required around key initiatives
Operational:
- Leading all Salpha’s communication activities and dissemination by setting up and implementing communication and dissemination plans to promote specific projects to support our partners and increase Salpha’s visibility
- Building and maintaining the good reputation and relationships with external partners, stakeholders and other organizations.
- Create and foster collaboration with relevant and key partners to deliver on the company’s mandate of providing energy solutions.
- Unlock partnerships such as shopping malls, small and medium businesses and outlet arrangement to drive sales and distribution of key product lines.
- Oversee the development of a rich content library including but not limited to factsheets, videos, personal stories, statistics, infographics, images, corporate e-newsletters, and other materials for use in both online and offline communications ensuring that all content is aligned to the organization’s strategic priorities.
- Ensure branding, brand guidelines and consistent tone and messaging are embedded throughout Salpha’s marketing communications activities and external communications, to continue building national brand awareness.
- Managing copyediting, design, layout, and printing for all print and digital, internal, and external communications and ensuring all guides are within Salpha’s guidelines.
- Ensure all print and digital publications are delivered to deadline and consistent in quality.
- Ensure that marketing and public relations output is accurate, of a high standard and reflects organizational priorities and campaign objectives
- Monitor current events and trends, identify media opportunities and act upon them to obtain maximum coverage and share of voice for the organization.
- Contribute to the development, back-end management/support and utilization of the organization’s websites and social media accounts.
- Organize media interviews, briefing and/or accompanying interviewees as appropriate
- Manage and maintain the organization’s relationships with key journalists, media outlets and news agencies and relevant public relations stakeholders.
- Produce press releases and be responsible for their distribution.
- Ensure consistency in all communications to support brand values.
- Ensure the efficient day-to-day management of the organization’s media function i.e. media monitoring, handling of media enquiries, developing and maintaining media relations etc.
- Oversee maintenance and consistent update of the website and digital platforms.
- Manage the brand’s representation in events, sponsorships, and partnerships.
- Manage relationships with different stakeholder groups, including the board and panel of advisors to ensure the favourable brand perception.
- Implement an effective crisis management plan to mitigate potential risks and threats to the brand.
Budgetary:
- Manage and monitor the budget and expenditure relating to the organization’s communications work
Other:
- Provide mentorship and support the work and professional development of the company’s communication team.
- Undertake such additional duties as are reasonably commensurate with the level of the post.
Educational Qualifications & Experience
- Bachelor’s or post graduate Degree in Communications, Journalism, Public Relations or a related field
- 10 years relevant experience with a minimum of 5 years experience in a similar position with leadership responsibilities and the ability to demonstrate a portfolio.
- Proven experience managing target audience content.
- Strong Knowledge of Communication Strategy, Practices and Techniques.
- Experience in using Microsoft Office, Adobe Creative Cloud (InDesign, Photoshop, Premiere…), and social media platforms.
Your Profile
Your skills
Communication:
- Strong skills to translate complex materials into content that resonates with non-specialist audience, journalistic style, understanding of the media’s world, taste for research and innovation.
- Ability to identify and clearly communicate key messages to a variety of audiences.
- Creativity and thinking out of the box.
- Strong interpersonal communication and networking skills.
- A marketing and political flair.
Sense of organization:
- Demonstrated skills, knowledge, and experience in fundraising, marketing, media and public relations, brand management, internal communications, and stakeholder management.
- Demonstrated high level skills in managing both internal and external stakeholder relations, including with government, corporate and philanthropic sectors
- Great multitasker and capable of simultaneously managing multiple projects with different deadlines and deliver results on budget.
- Strong leadership Capacity with the ability to supervise a team.
- Attention to detail.
- Can-do positive attitude and ability to find solutions.
- Ability to Maintain Confidentiality
Your mindset:
- A genuine interest in the field of Energy, renewable energy specifically and driving successful communication strategies in this field.
- Open-mind and willingness to learn from various people, process information and project management tools and methods.
- Ability to work collaboratively in a team-oriented atmosphere as well as independently.
- Sense of initiative and capacity to delegate tasks accordingly.
Functional/Technical:
- Ability to leverage established network and relevant contacts, where necessary.
- Excellent Creative and Strategic thinking skills.
- Excellent written and verbal communication skills with demonstrated high level organisational skills
- Demonstrated skills in full utilization of social media including LinkedIn, Facebook, Twitter, YouTube, and Instagram – with strong knowledge and understanding of current trends.
- Substantial experience writing and editing; online, offline, internal, and external communiqué with a proven track record in writing successful grant submissions.
- Proofreading skills and an excellent eye for detail.
- Proficiency with Microsoft Office, Acrobat, Adobe and InDesign, and an understanding of website content management systems.
What we offer
- This is a full-time position (40 hours per week), and depending on the candidates’ profile and experience, we offer a remuneration package in line with industry standard.
- We offer a captivating and varied function with an organisation driven by its mission and where initiative, creativity, and energy are strongly encouraged.
- Large, friendly, and talented team, fostering collaborative and supportive culture
- A multicultural work environment
- Missions that will accelerate your professional growth.
Method of Application
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