We are a Strategy and Communications company creating products and experiences to drive growth and impact.
Job Summary
- As a Communications and Engagement Manager, you will play a pivotal role in shaping and managing the communication and engagement strategies of our organization.
- You will be responsible for developing and implementing initiatives that align with our company's mission, values, and objectives.
- This role requires a creative and strategic thinker with excellent communication skills and a deep understanding of brand management, social media, engagement strategies, and marketing.
Key Responsibilities
Brand Strategy and Development:
- Develop and maintain a clear and consistent brand identity that reflects our company's values and resonates with our target audience
- Conduct market research and competitor analysis to identify opportunities for brand differentiation
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints
Communication and Engagement Strategy:
- Create and execute comprehensive communication and engagement strategies that support the organization's goals
- Develop and manage communication and engagement plans for the product and its launches, events, and campaigns
- Monitor and evaluate the effectiveness of communication efforts, making adjustments as necessary
Content Creation and Management:
- Generate engaging and compelling content for various channels, including websites, email marketing social media, press releases, and marketing collateral
- Supervise and coordinate the work of content creators, writers, sales people and designers to ensure brand, communication and engagement consistency
- Manage content calendars and distribution schedules
Media and Public Relations:
- Build and maintain relationships with media outlets, journalists, and influencers
- Plan and execute PR campaigns to enhance the company's reputation and visibility
- Monitor media coverage and prepare responses to manage the company's public image
- Engage conference conveners to identify and negotiate speaking opportunities
Brand Compliance and Guidelines:
- Develop and enforce brand guidelines to ensure consistent use of brand elements
- Provide guidance and training to internal teams and external partners on brand compliance
Budget Management:
- Develop, manage and allocate the communications and engagement budget effectively
- Monitor expenses and ensure cost-effectiveness in all initiatives
Team Leadership and Development:
- Build out a team of communication and engagement professionals
- Foster a collaborative and creative environment to encourage innovation and growth
Qualifications
- Bachelor's Degree in Marketing, Communications, Business, or a related field
- Proven experience (2+ years) in communications and engagement, preferably in a leadership role
- Creative thinking and problem-solving abilities
- Ability to work in a fast-paced environment and adapt to changing priorities
- Strong understanding of branding principles, marketing strategies, communication trends and engagement tactics
- Exceptional written and verbal communication skills
- Proficiency in digital marketing, social media platforms, content management systems, and possibly sales
- Excellent project management and organizational skills
- Leadership skills with the ability to build, motivate, and mentor a team.
Method of Application
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