The Art X Company was founded in October 2015. It is an interdisciplinary arts organisation aimed at bringing audiences and arts institutions together through creative projects. We curate, conceptualise and execute cross-genre events and projects across cultural and creative industries in India. Our work includes museum collaborations, multi-genre performances and literature encounters. We also offer editorial services.
About the Role
- Reporting directly to the Marketing Communications Manager, the Content & Communications Associate will be responsible for all aspects of brand storytelling.
- In this role, you will craft, curate, and refine compelling narratives that reflect the ART X brand and resonate with our diverse audiences.
- Your creative output will span multiple media channels, including digital, print, and video, ensuring a consistent and engaging voice across all touchpoints.
- You will work collaboratively with our creative, marketing, and design teams to bring our vision to life and enhance our global presence.
Key Responsibilities
- Assist with developing and executing brand storytelling strategies that align with ART X’s mission, ensuring a consistent and engaging narrative across all platforms.
- Create, edit, and manage content for various channels including websites, social media, press releases, email campaigns, blogs, and video scripts.
- Maintain and update an editorial calendar to ensure timely content production and delivery that supports ART X’s marketing campaigns and events.
- Collaborate with the design team to produce high-quality, visually appealing content that complements written narratives.
- Conduct interviews, research, and content curation to gather authentic stories from artists, partners, and stakeholders.
- Ensure brand consistency by upholding the organisation’s tone, style, and messaging guidelines in every piece of content.
- Coordinate with external agencies, freelancers, and content creators to ensure the consistent delivery of high-quality content on schedule.
- Monitor content performance metrics and audience engagement, providing insights and recommendations to continuously optimise our content strategy.
- Support cross-functional projects by providing creative content support for events, sponsorships, and partnerships.
- Identify striking images that can be used on the ART X website, publications, newsletters and guest invites.
- Provide support for content on the CEO’s Social Media channels when requested.
- Regularly review and update content strategies based on evolving industry trends, audience feedback, and emerging technologies to keep ART X at the forefront of cultural communications.
- Manage multiple projects simultaneously while meeting tight deadlines and maintaining attention to detail.
- Participate in brainstorming and strategic planning sessions to generate innovative content ideas and campaigns that resonate with diverse audiences.
- Ensure all content is received from external vendors as per the video policy guide and all content is filed correctly.
- Other tasks as assigned by the Marketing Communications Manager.
About You
- The ideal candidate is a creative storyteller with exceptional writing, editing, and communication skills.
- You thrive in a fast-paced environment and are adept at managing multiple projects simultaneously.
Other key requirements include:
- A minimum of 3 years of experience in content creation, communications, marketing, or journalism, preferably within the art, culture, or creative sectors.
- A strong cultural alignment with ART X’s values of excellence, ownership, kindness, integrity - consistently going the extra mile as a catalyst for change.
- A proven track record of developing compelling content that engages diverse audiences and builds brand equity.
- Strong creative and analytical abilities, with the capacity to translate complex ideas into clear, engaging narratives.
- Excellent interpersonal skills and a collaborative mindset, with experience working in cross-functional teams.
- Outstanding written and verbal communication skills, with meticulous attention to detail.
- Proficiency with digital content tools, and social media management.
- A genuine passion for art and culture, and alignment with ART X’s values and mission.
- Ability to work under pressure, adapt to changing priorities, and meet tight deadlines.
- Proficient in Microsoft Office / Google Docs, InDesign or similar design software.
Role Specification:
- This position is full-time and hybrid, based in Lagos.
Method of Application
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