Content Manager Reserve at Diageo

Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on the now world famous St James's Gate brewery in Dublin, going on to create a globally iconic brand.

Purpose of Role

The Content and Media team is charged with supporting brand building with a focus on connected availability by overseeing the development, implementation and continuous improvement of media strategies that support delivery of MBP objectives. This includes overseeing the creation of engaging content that are fit for platform/media channels, consistently executing OTIF and fully funded media plans that build salience. This team is also expected to establish and maintain strategic partnerships with agency partners plus lead and shape content and media innovation.

This role is charged with developing and executing content strategies that drive brand awareness, engagement, and conversion in line with MBPs. The role will also have the responsibility of consistently measuring and improving performance of the digital content strategy on an ongoing basis to ensure that all content contributes to the overall brand and business objectives.

Role Responsibilities:

Content Strategy and Planning

• Develop and implement a comprehensive content strategy aligned with the brand's objectives, target audience, and market trends.
• Guide the creation of compelling content that optimises strategic media channels. ·
• Collaborate with brand marketing teams to establish appropriate goals, budgets, and strategies that contribute to achieving overall brand objectives. ·
• Conduct content audits to identify gaps, maintain relevance, and improve performance.
• Lead strategic thinking for the SWC media and digital landscape, employing innovative and creative approaches to enhance brand salience, and cultural relevance, positioning the brand ahead of competitors.

Content Creation and Oversight

• Work closely with agency partners to execute plans that are both efficient and effective re delivering desired business outcomes.
• Drive a culture of compliance within the Marketing team, ensuring adherence to relevant regulations and requirements such as DMC, GAR, and CARM.
• Drive digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns, to enhance brand visibility and drive customer acquisition and retention. ·
• Collaborate closely with internal teams, including marketing, product development, sales, and creative, to ensure alignment and integration of content and media efforts with overall brand objectives.
• Develop and manage the content budget effectively, ensuring efficient utilization of resources and alignment with business goals.

Team Management

• Lead and guide the creative agency team (graphic designers, copywriters, photographer, videographer, etc._ 
• Assign tasks, set deadlines, and review work to ensure project goals are met.
  Coordinate with cross-functional teams, including Media, Shopper, Commerce, Customer Marketing, to align content with broader campaigns.

SEO and Performance Metrics

• Ensure content is optimized for search engines (SEO) to improve discoverability and organic traffic.
• Analyze content performance using tools like Google Analytics and provide actionable insights to refine strategies.
• Test and implement content variations to improve engagement and conversions.
• Monitor and analyze the performance of content and media campaigns, leveraging data and insights to optimize strategies and achieve measurable results.

Experience / skills required

Qualifications, Experience, and leadership

• Minimum 3 years’ experience in brand management, digital marketing experience is preferred
• Native Platform Expertise – deep understanding of platform-specific features, best practices, and trends for social platforms like Instagram, Snapchat, YouTube, LinkedIn, and Facebook
• Proven experience in content creation, digital marketing, and media planning, preferably in the FMCG, creative agency, media agency, entertainment industry.
• Strong understanding of consumer behaviour, market and digital dynamics, and emerging trends in content and media consumption.
• Excellent creative and storytelling skills, with the ability to develop compelling narratives and content that resonate with diverse audiences.
• Proficiency in digital marketing tools and platforms, including social media management tools, analytics software, and content management systems.
•  Analytical skills, with the ability to leverage data and insights to inform decision-making and optimize performance.
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
• Bachelor's degree in marketing, communications, business administration, or a related field; advanced degree or professional certifications are a plus

Method of Application