Osten Laboratory is an industrial servicing company that supports the operation of Oil and Gas companies, Power, Healthcare, Manufacturing, Commodities and Government. Our core activities include Environmental Services, Laboratory Services, Production Chemistry, Instrument sales and Maintenance. Our growing network of testing facilities and laboratories offer an independent service focused on responding to your needs and delivering competitive advantage just tailored for you.
Job Summary
- The role holder will oversee the development and implementation of the Company’s digital marketing strategy, and will have the following responsibilities:
- Work with the web developers and designers in the design (and redesign) of the company website, to ensure continuous functionality
- Develop and implement the Company’s content strategy to ensure online objectives are met, using a range of techniques including SEO, PPC, etc.
- Devising strategies to drive online traffic to the company website and social media handles.
- Track, and report on, traffic flow & conversion rates; and recommend improvements to the website
- Develop and manage digital marketing campaigns and budgets
- Develop and manage educational sessions; coordinate webinars and online sessions as required
- Manage online brand and product campaigns to raise brand awareness.
- Work on printed material to ensure offline marketing efforts complement online efforts
- Evaluate customer research, market conditions and competitor data.
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Education and Experience
- Bachelor’s degree in marketing, Advertising, Communications, or a related discipline
- At least 2 years of experience in digital communications and social media marketing
- If a Bachelor’s degree is in any unrelated discipline, the candidate must have at least 3 years of experience.
- At least 1 year of experience in graphic design
Skills and Competencies
- Strong understanding of current online marketing concepts, strategies, and best practices.
- Experience in e-commerce, SEO, PPC, email marketing, and social media.
- Understanding of various content management systems, as well as the peculiarities of various social media platforms, to customize content as applicable
- Ability to design, and recommend improvements to, graphics
- Strong video editing skills
- Good problem-solving skills
- Excellent verbal and written communication skills
- General proficiency in the use of Microsoft Office tools particularly MS PowerPoint
- Good project management skills
Method of Application
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