Content Marketing Executive at The Concept Group

The genesis of The Concept Group was initially borne from a functional and structural approach, simply delivering better effectiveness through shared services of back office functions for its more market facing organizations. As the organization grew, the Group along with its member subsidiaries have evolved to embody much more. As a tested guiding light, our core values which we passionately uphold give us a sense of purpose and direction not only in our professional but in our private lives also. These values summarized are based on three pillars; (Great) People, (Continuous) Innovation and the (Ideal) Culture.

Job Summary

• The Content Marketing Executive will be responsible for developing and executing content marketing strategies for Rosabon Financial Services and Concept Nova. 
• This role involves creating high-quality, engaging, and informative content that resonates with target audiences across various platforms, including blogs, social media, email newsletters, and more. 
• The executive will optimize content for search engines, analyze performance metrics to refine strategies, and collaborate with cross-functional teams to ensure consistent messaging. 
• This position is vital for enhancing brand visibility, driving customer engagement, and contributing to the overall marketing objectives of both companies.

Duties & Responsibilities

• Content Creation and Strategy Development: Develop and implement comprehensive content marketing strategies that align with the overall marketing goals of Rosabon Financial Services and Concept Nova, creating engaging content across various platforms.
• SEO Optimization: Conduct keyword research and optimize all content for search engines to improve visibility and organic traffic, ensuring adherence to best SEO practices.
• Performance Analysis: Monitor, analyze, and report on content performance metrics using analytics tools, providing insights and recommendations for continuous improvement.
• Collaboration: Work closely with cross-functional teams, including design, sales, and customer service, to ensure cohesive messaging and effective distribution of content across all channels.
• Audience Engagement: Engage with the target audience through various digital channels, responding to comments and inquiries, and fostering a community around the brands to enhance customer loyalty and engagement.

Requirements

• Education & Experience: Bachelor’s Degree in Marketing, Communications, Journalism, or a related field, with 2-4 years of proven content marketing or digital marketing experience.
• Portfolio & Skills: Strong portfolio showcasing previous content work, excellent writing, editing, and proofreading skills, and proficiency in content management systems and analytics tools.
• SEO Knowledge: Familiarity with SEO best practices, keyword research, and optimization techniques.
• Project Management & Creativity: Strong organizational and project management skills, with the ability to manage multiple tasks, alongside a creative mindset for generating engaging content ideas.
• Analytical & Collaborative Skills: Ability to analyze content performance data to inform strategies and collaborate effectively with cross-functional teams.

Method of Application