Skipper is an integrated energy firm with focus on Electrical Innovation, Design, Manufacturing and Engineering. Skipper has been serving the power sector in India and across the globe since 1986. Skipper commenced its operations with manufacturing of substation equipment and subsequently forward integrated to EPC (Engineering Procurement and Construction) of EHV transmission lines and substations for utilities, institutions and industries up to 400 kV.
We are seeking a creative and talented Graphics Designer and Social Media Manager to join our dynamic team. The ideal candidate will be responsible for translating high-level concepts into engaging visual content across various platforms. The Graphics Designer & Social media manager will work closely with our marketing and creative teams to produce visually appealing designs that communicate our brand message effectively.
Responsibilities
Graphic Design:
- Develop visually appealing designs for print and digital media, including but not limited to, social media posts, banners, brochures, flyers, and promotional materials.
- Create and design graphics for website content, ensuring a cohesive and visually appealing online presence.
- Generate original ideas and concepts, contributing to the overall creative process.
Branding:
- Ensure consistency in branding across all visual elements, adhering to brand guidelines.
- Collaborate with marketing teams to create materials that align with the brand image and messaging.
Multimedia Content:
- Design and produce multimedia content, including infographics, videos, and animations, to enhance the user experience.
- Work with the marketing team to create visually compelling presentations for various purposes.
Stay Updated:
- Keep abreast of industry trends, design tools, and emerging technologies to continuously improve design capabilities.
- Research and incorporate current design trends into projects to maintain a modern and relevant visual presence.
Social Media Management
- Develop and execute comprehensive social media strategies to achieve company goals and objectives.
- Create and manage social media content calendars, including planning, scheduling, and publishing posts across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Generate engaging and creative content, including text, image, and video-based posts, that resonates with our target audience and reflects our brand voice.
- Monitor social media channels for mentions, comments, and messages, and respond promptly to inquiries, comments, and complaints.
- Analyze social media performance metrics and insights to optimize content strategy, improve engagement, and drive results.
- Stay up-to-date with social media trends, platform updates, and best practices, and recommend new strategies and tactics to enhance our social media presence.
- Collaborate with internal teams, including marketing, sales, and customer service, to align social media efforts with overall business objectives.
- Monitor competitors' social media activities and industry trends to identify opportunities and areas for improvement.
Method of Application
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