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Digital Account Manager (Paid Media) at Tuteria

TuteriaLagos, Nigeria Digital Marketing
Full Time
We started working on the idea for Tuteria in late 2013 when we realized how difficult it was to connect with people who can teach various subjects, skills and topics you want to learn. Like a father of 3 kids who told us that despite his busy schedule as a manager in a top firm, he has had to resort to tutoring his kids himself because he hadn't been able to find a tutor for them in over 3 months, even though they live close to the University of Ibadan where there are literally thousands of people who have the competence and passion to tutor his kids. We felt compelled to bridge that gap. Or like Dami, a working professional who paid ₦70,000 for 6 weeks of ICAN tutoring for which the tutor, painfully, began skipping lessons after the 2nd week. Plus Dami also wants to learn how to swim, dance salsa and cook Afang, but has no clue where to find someone to teach her. We wanted to make it very easy, reliable and safe to connect with quality private instructors to learn what matters to you. On the other hand, people who can teach these subjects and skills had no platform where they could be found - but not anymore. Tuteria has evolved from more than 16 months of delicate planning, interviewing hundreds of people across Nigeria, writing complex code and tweaking the plan to ensure we create a trustworthy platform that reliably connects both parties in a way that you can be proud of.

Job Summary:

  • We seek a dynamic and technically adept Digital Account Manager to bolster our Paid Media team at Tuteria Education.
  • In this role, the Digital Account Manager will spearhead paid media campaigns' strategic and technical aspects, ensuring their precision execution and alignment with our clients' complex business objectives.

Responsibilities:

  • Manage and execute advanced paid media campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, utilizing sophisticated tag implementation and tracking techniques.
  • Collaborate closely with clients to gain comprehensive insights into their intricate business objectives, crafting and executing high-level paid media strategies that harmonize with their aspirations.
  • Conduct intricate keyword research, create compelling ad copy, and employ data-driven methodologies to optimize campaigns, ensuring heightened performance and superior ROI.
  • Scrutinize campaign performance through advanced data analysis, delivering regular reports and offering insightful recommendations for multifaceted optimizations that guarantee the triumph of campaigns.
  • Exercise meticulous budgetary oversight, efficiently allocating resources to meet campaign objectives while adhering to budgetary constraints.
  • Maintain a forward-thinking approach by staying abreast of the latest paid media trends and emerging technologies, championing innovative initiatives and proposing advanced optimization strategies.

Requirements:

  • Possess a minimum of 4 years of hands-on experience in the digital marketing sphere, showcasing expertise in the intricacies of paid media.
  • Demonstrate a proven track record of orchestrating and executing intricate paid media campaigns across diverse platforms.
  • Exhibit profound understanding of digital marketing principles, complemented by advanced technical proficiency in tag implementation and tracking.
  • Leverage exceptional data analysis skills to derive actionable insights, steering campaign optimization.
  • Excel in project management, effortlessly overseeing multiple complex projects simultaneously.
  • Foster robust client relationships through impeccable communication and interpersonal skills.
  • Embark on initiatives with self-motivation and a results-driven mindset, coupled with an unwavering sense of accountability and ownership.

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