Our products categories span Banking Technology, Inverters, Stabilizers/AVR, Energy Saving LED and EFL Lights, Personal Electronics, and Consumer Health Monitoring Technology. Our B2B business is handled by Pragmatic Technologies. This includes sales to corporates and our resellers. Our B2C business is handled by our subsidiary, BuyRight. BuyRight operates an online store, www.buyright.biz in addition to physical retail stores in Lagos, Port Harcourt and Abuja. More outlets will be opened in the future across Nigeria. The official brand of Pragmatic Technologies is PRAG.
Job Summary
- We are seeking a results-driven Digital Ads Specialist to develop, implement, and optimize online advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and other digital channels.
- The ideal candidate will have a deep understanding of paid media strategy, campaign performance analysis, A/B testing, and ROI optimization.
Key Responsibilities
- Develop and execute paid digital advertising strategies aligned with business goals.
- Manage and optimize PPC campaigns across Google Ads, Meta Ads Manager, and others.
- Conduct keyword research, audience targeting, and ad copy testing.
- Track, measure, and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and platform-specific dashboards.
- Report on KPIs such as CTR, CPC, CPA, ROAS, and conversion rates, and recommend adjustments for improvement.
- Stay updated with industry trends, platform updates, and emerging advertising technologies.
- Collaborate with content creators, designers, and marketing team members to align ad creatives with brand messaging.
- Monitor ad spend and budgets to ensure campaigns remain cost-effective.
Qualifications
- Proven experience managing digital ad campaigns (2+ years preferred).
- Proficient in Google Ads, Meta Ads Manager, and other digital ad platforms.
- Experience with Google Analytics, tag management, and conversion tracking tools.
- Strong analytical and problem-solving skills.
- Knowledge of SEO/SEM, CRO, and digital funnel strategy is a plus.
- Excellent written and verbal communication skills.
- Google Ads or Meta Blueprint certification is a plus.
Preferred Skills:
- Familiarity with retargeting strategies and dynamic ad setups.
- Experience in B2B/B2C advertising.
- Competence with tools like SEMrush, Ahrefs, HubSpot, or other marketing tech stacks.
Method of Application
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