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Digital and Marketing Operations Officer at Qatar Airways

Qatar AirwaysLagos, Nigeria Digital Marketing
Full Time
In a relatively short time, Qatar Airways has grown to more than 140 destinations worldwide, offering unmatched levels of service excellence that have helped excel the award-winning carrier to become best in the world. Voted Airline of the Year 2011 and in 2012 in the prestigious Skytrax industry audit, Qatar Airways has won the confidence of the travelling public. Travel by air has reached the point where it is now taken for granted in all corners of the globe. With a larger number of passengers and more choice available in the skies today, airlines looking to maintain or grow their position in the marketplace must provide high-quality service with ever-increasing efficiency. In this highly competitive environment, Qatar Airways has achieved much with our phenomenal route expansion averaging 30% growth year to year and flying one of the most modern fleet of 158 aircraft in the skies today. Our global network currently spans key business and leisure destinations across Europe, Middle East, Africa, Asia Pacific, North America and South America, with scheduled flights operating to and from our hub in Doha, capital of the State of Qatar. Since the airline’s relaunch in 1997, Qatar Airways has earned many awards and accolades, becoming one of an elite group of airlines worldwide to have been awarded a 5-Star rating by Skytrax. I am delighted to say that Qatar Airways has achieved our main goal to be the best in the world and reach the pinnacle of the airline industry for outstanding in-flight service, superior onboard products, and operational excellence - a proud honour for me as Group Chief Executive, for my workforce, and for my country. Part of this excellence is offering you a 5-Star travel experience online at the newly-relaunched qatarairways.com where you can book flights and search for information on the airline. The new site also features the highest levels of price transparency, a new flight deals section, and an easier navigation tool to find the information at your fingertips. Whether you're just beginning to plan your trip online or collecting your baggage after your return journey, you can expect a great experience all the way with Qatar Airways. We always aim to excel in everything we do and to be considered best in the world is a tremendous achievement in our young history. We look forward to welcoming you onboard.

Job Accountabilities

  • Planning and implementation of promotional offer, value-add and ancillary product propositions, and loyalty initiatives to achieve revenue, yield improvement, and digital penetration targets
  • Act as the subject matter expert on the assigned countries’ B2B & B2C campaign process and tools
  • Ensuring the implementation of the end-to-end campaign processes and procedures that support all B2B & B2C campaigns / activities
  • Collaborate with key internal stakeholders (for assigned countries such as Loyalty, Digital Direct, Digital & Marketing Operations) to maintain campaign processes and requirements to support collaboration and communication among the Digital & Marketing Campaign Hub.
  • Manage, coordinate and communicate with external stakeholders (media agency / suppliers/ publishers/ partners) on deployment of all B2B & B2C campaigns for assigned countries
  • Analyze web traffic data and ROI of all digital marketing activities/campaigns and provide the summary reports to the Management
  • Initiate effective marketing planning and measurement tools/processes as well as deliver standardized reports based on clearly set KPIs and metrics for all B2B & B2C campaigns.

Qualifications

  • With minimum 4 years of job related experience
  • Strong experience required in Marketing as well as Digital
  • Previous experience in Digital marketing is essential
  • Experience in corporate business acquisition, partnership and loyalty marketing
  • Overall Marketing fundamentals including Brand awareness technique
  • You must have the legal rights to live and work in Nigeria

Method of Application

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