iRecharge Tech-Innovations is an internet-powered distribution platform that enables users to purchase virtual products and services such as airtime and mobile data, internet subscriptions, pay-TV, and Bulk SMS.
Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with organizational goals.
- Stay abreast of industry trends and emerging technologies to enhance digital marketing.
- Manage and optimize social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and others.
- Create engaging and shareable content to increase brand visibility and audience engagement.
- Develop creative and compelling content for digital platforms, including social media posts, blog articles, infographics, and videos.
- Collaborate with graphic designers, videographers, and content creators to produce high-quality visuals and multimedia content.
- Implement SEO strategies to improve organic search rankings and visibility.
- Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
- Planandexecuteemailmarketingcampaigns, including content creation, segmentation, and analysis
- Monitorandoptimizeemailperformancemetrics.
- Collaborate with web developers to ensure the organization's website is optimized for user experience and searches.
- Regularly update website content and monitor site analytics.
- Plan, implemented, and optimized digital advertising campaigns across various platforms, such as Google Ads, Facebook, and LinkedIn ads.
- Monitor and analyze ad performance metrics.
- Utilize analytics tools to track and report on the performance of digital marketing reports.
- Provide regular reports and insights to stakeholders, detailing key performance indicators and areas for improvement.
- Foster online community engagement through social media interactions, online forums, and other digital channels.
- Respond to comments, messages, and inquiries promptly and professionally.
- Conduct market research to identify opportunities, trends, and audience preferences in the digital landscape.
- Stay informed about competitors' digital marketing strategies.
Qualifications and Skills
- Bachelor's degree in Marketing, Communications, or a related.
- Proven experience in digital marketing, including social media management, SEO, SEM, and content creation.
- Familiarity with analytics tools such as Google Analytics and socialmediaanalytics.
- Strongcreativeandanalyticalskills.
- Excellentwrittenandverbalcommunicationskills.
- Ability to multitask and work in a fast-paced environment.
- Familiarity with emerging trends in new media and digital marketing.
SEO and SEM Performance:
- Improvement in organic search rankings.
- Increase in organic tract other website.
- ROI on SEM campaigns.
EmailMarketing:
- Open rate and click-through rate of email campaigns.
- Conversion rate from email marketing.
- Growth in email subscriber list.
WebsiteOptimization:
- Improvement in website track and user experience metrics (bounce rate, session duration).
- Increase in conversions from website visitors.
- Website load time and mobile optimization metrics.
Digital Advertising:
- ROI on digital advertising campaigns.
- Clickthrough rate (CTR) and conversion rate of ads.
- Cost per acquisition (CPA) for digital ads.
- Analytics and Reporting:
- Accuracy and time lines of performance reports.
- Number of action able insights provided to stakeholders.
- Improvement in KPIs based on reported insights.
Community engagement:
- Response time to social media comments and inquiries.
- Increase in positive online interactions and community sentiment.
- Number of online community engagements (forum posts, social media interactions).
- Market Research and Competitive Analysis:
- Number of market research reports generated.
- Implementation of strategies based on market research.
Method of Application
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