Our products categories span Banking Technology, Inverters, Stabilizers/AVR, Energy Saving LED and EFL Lights, Personal Electronics, and Consumer Health Monitoring Technology. Our B2B business is handled by Pragmatic Technologies. This includes sales to corporates and our resellers. Our B2C business is handled by our subsidiary, BuyRight. BuyRight operates an online store, www.buyright.biz in addition to physical retail stores in Lagos, Port Harcourt and Abuja. More outlets will be opened in the future across Nigeria. The official brand of Pragmatic Technologies is PRAG.
Role Overview
- The Digital Content/Copywriter is responsible for crafting persuasive, engaging, and conversion-focused content across all digital platforms. This role will support the marketing team in driving traffic, generating leads, and strengthening brand presence through compelling storytelling, clear messaging, and optimized copy.
Key Responsibilities
Content Creation:
- Write clear, compelling, and original copy for landing pages, ads, email campaigns, social media, product descriptions, blog posts, and other digital assets.
- Develop content aligned with marketing objectives, target audience insights, and brand voice.
- Repurpose content for multiple platforms (e.g., website → email → social media → SMS).
Marketing & Campaign Support:
- Collaborate with the Digital Marketing team to create persuasive ad copy for Meta, Google, and email campaigns that drive clicks and conversions.
- Support SEO efforts by producing optimized blog posts, product pages, and landing page content.
Brand Voice & Messaging:
- Maintain and evolve a consistent brand tone and messaging across all touchpoints.
- Translate technical product information into simple, benefit-driven language.
Content Planning & Strategy:
- Contribute ideas for content calendars, campaigns, and storytelling angles that support the marketing funnel.
- Work closely with designers, video editors, and automation specialists to deliver integrated marketing content.
Editing & Optimization:
- Proofread and edit all marketing content for clarity, grammar, accuracy, and impact.
- Use A/B testing insights, analytics, and engagement data to improve content performance.
Qualifications & Skills
- Bachelor’s degree in Mass Communication, English, Marketing, or related field.
- 2+ years of professional writing experience in a digital marketing environment.
- Strong command of English and ability to adapt tone for different audiences.
- Proven experience writing copy for ads, landing pages, email campaigns, and product marketing.
- Familiarity with SEO best practices and content marketing strategies.
- Experience collaborating with cross-functional teams (design, marketing, sales).
- Bonus: experience in B2C marketing or e-commerce.
Performance Indicators (KPIs)
- Engagement rates (CTR, open rates, conversions).
- SEO rankings and organic traffic growth.
- Content output volume and quality.
- Campaign performance uplift through copy improvements.
- Consistency of brand voice across channels.
Personality Fit:
- Creative thinker with commercial awareness.
- Detail-oriented and deadline-driven.
- Flexible and open to feedback.
- Self-starter comfortable in a fast-paced SME environment.
Method of Application
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