Digital Content Creator at travelaider.com

travelaider.comLagos, Nigeria Digital Marketing

Full Time

Travelaider is an (OTA) online travel agency that also helps today's business and leisure travelers search, compare and book the best flight options withall yourfavorite airlines that offers flight booking, hotel reservation, tour packages. We focus on affordable travel and simplifying the travel bookingexperiencefor our customers.

Job Description

Developing social media strategies with the aim of increasing brand awareness and customer engagement
Analysing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan
Creating captivating content for an organisation’s social media sites, which may include writing blogs, articles, posts and multimedia content
Staying up-to-date with the latest social media trends and digital technologies
Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
Developing and overseeing competitions and campaigns to draw attention to our brand
Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)
Monitoring and responding to customer feedback, comments and social media posts
Managing a social media team and guiding junior members
Liaising with other departments and creatives to create a holistic and effective online marketing strategy
Deep demonstrable knowledge of the following platforms and their integrated insight tools: Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube. And linkedIn and Discord a nice to have.
Develop and implement social media strategies across multiple platforms that effectively meet the client’s marketing and business objectives.
Setting KPIs, tracking performance and reporting, optimising content to continuously improve.
Working with the wider OOB team on the strategic planning of multi channel social media campaigns, in line with wider marketing team tasks and objectives.
Creating day to day content for clients using Canva or Sketch, as well as video editing.
Plan and optimise engaging content calendars for each client, reviewing their effectiveness and identifying opportunities to drive deeper engagement with audiences.
Setup and manage effective reporting processes on social media and campaign activity, whilst providing recommendations to meet objectives and KPIs.
Upholding our clients’ tone of voice, messaging styles, and design guidelines across all communications to ensure content is on brand.
Devising and managing influencer campaigns when required, proven experience with influencer engagement preferred.
Develop and implement the brand’s paid and organic social media strategies with the aim of:
Driving new traffic through our acquisition funnel
Increasing brand awareness and engagement among existing and new audiences
Lead on all paid social media campaigns, managing all activity end-to-end with the aim of acquiring new customers around key sports and betting events throughout the year.
Ownership of organic and paid social media roadmap and a monthly calendar to meet specific objectives.
Manage the day to day running of accounts including organic content.
Define targeting strategies to reach relevant audiences, employing a test and
Work closely with our internal creative team to produce all relevant artwork required to ensure campaigns ‘cut through’ the noise.
Own the social media roadmap leading on the content planning and delivery.
Collaborate effectively with internal teams, ensuring the ongoing success of paid and organic campaigns.
Continually improve internal services and processes.
Leverage findings to inform the paid media strategy, and targeting, to build better media plans.
Be the subject matter expert on social media, keeping up to date with trends and innovation in the space, as well as ensuring all activity is compliant in line with regulatory and compliance guidelines.