E-Barcs Microfinance Bank Limited - As a leading Microfinance Bank, we have carved out a niche for ourselves in the Financial services industry, investing our resources in the acquisition of latest technology, recruitment of best personnel, and expansion of services to the under-banked.
Responsibilities
- Develop and implement marketing strategies to drive traffic on the Bank’s platforms.
- Conduct market research to identify trends and opportunities for digital marketing campaigns
- Manage content on various platforms using content management systems (CMS).
- Write engaging and persuasive content for advertisements, landing pages, and email campaigns.
- Collaborate with the Business Development team to create Value Added Services (VAS) and translate existing traditional banking practices into innovative digital banking strategies.
- Oversee social media accounts and create graphic designs and engaging content to increase brand awareness and engagement
- Utilize SQL to analyze data and generate insights for optimization.
- Collaborate with cross-functional teams to execute e-commerce initiatives.
- Stay up-to-date with industry trends and best practices in digital marketing.
Requirements
- Relevant undergraduate Degree.
- Proven experience in digital marketing, including performance marketing and social media management
- Strong copywriting skills with the ability to create compelling content
- Proficiency in using content management systems (CMS) to manage website content
- Familiarity with SQL for data analysis and reporting purposes
- Knowledge of e-commerce platforms and strategies
- Graphic design skills to create visually appealing marketing materials
- Understanding of marketing principles and best practices
- Familiarity with JavaScript is a plus.
Salary
Competitive.
Method of Application
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