Elizabeth Maddeux Limited was established to address the human resource challenges faced by small and medium-scale enterprises. Our goal is to facilitate organizational growth by providing comprehensive human resource services. We specialize in industries such as banking and non-banking financial institutions, pharmaceuticals, fast-moving consumer goods, manufacturing, fintechs, telecommunications, and retail.
Job Summary
- The Digital Marketer is responsible for developing, implementing, and managing online marketing strategies to increase brand awareness, drive customer acquisition, and improve engagement across digital channels.
- The role focuses on managing social media, content creation, digital campaigns, website performance, and data analytic to support business growth.
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple channels including social media, search engines, email, and display advertising.
- Develop and execute digital marketing and social media strategies aligned with business goals.
- Create, schedule, and publish engaging content (text, images, videos, and graphics) across social media platforms such as Instagram, Facebook, LinkedIn, Twitter (X), and TikTok.
- Manage and monitor social media accounts, responding to comments, messages, and customer inquiries promptly.
- Plan and manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads, etc.).
- Analyze campaign performance using analytics tools and prepare regular performance reports.
- Create compelling digital content such as videos, blog posts, newsletters, landing pages, and promotional materials.
- Update and manage website content to ensure accuracy and relevance.
- Track leads and conversions generated through digital channels.
- Prepare periodic reports on campaign performance, engagement, and ROI.
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field with 4-5 years’ experience in digital marketing or a similar role.
- Strong knowledge of social media management, SEO, and online advertising.
- Experience with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms.
- Basic graphic design skills (Canva, Adobe Suite, or similar) is an advantage.
- Video editing skills, usage of CapCut, InShot and other video editing software.
Skills & Competencies:
- Creativity and content development skills
- Strong analytical and data interpretation ability
- Excellent communication and writing skills
- Attention to detail and time management
- Ability to manage multiple campaigns simultaneously
- Results-driven and customer-focused
Method of Application
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