Digital Marketer at FoliXx Hospitality

FoliXx Hospitality is an organization whose grand purpose is to achieve global relevance among leaders in the hospitality guild, by unparalleled culture and service. We are a resolute people, committed to continuous excellent service delivery, our value systems are built upon: integrity, excellence, attitude, competence, and continuous improvement.

Key Responsibilities:

Social Media Strategy & Content Creation

• Develop and execute engaging social media strategies to attract and engage lounge patrons.
• Curate high-quality, brand-aligned content, including photos, videos, and reels.
• Plan weekly content calendars for consistent posting on Instagram, Facebook, TikTok, and other relevant platforms.

Brand Awareness & Customer Engagement

• Design and implement campaigns to boost brand awareness and customer interest in lounge offerings, events, and special promotions.
• Engage with followers, respond to inquiries, and foster an active online community to build loyalty.

Event Promotion & Marketing

• Strategically promote events, themed nights, and guest appearances to drive attendance.
• Collaborate with event organizers and influencers for maximum visibility.

Influencer & Partnership Collaborations

• Identify and manage relationships with local influencers, bloggers, and content creators to increase lounge visibility.
• Monitor the impact of influencer partnerships to ensure alignment with brand goals and audience appeal.

SEO & Content Optimization

• Optimize all digital content for search engines to improve online visibility and attract high-quality traffic.
• Write SEO-friendly updates or blog posts about new menu items, events, and lounge features.

Email Marketing Campaigns

• Develop and execute email campaigns to engage subscribers, announce events, and offer exclusive deals.
• Analyze metrics such as open rates and click-throughs to refine email strategy.

Analytics & Performance Tracking

• Track and report on key digital metrics, including engagement, traffic, conversions, and ROI.
• Prepare performance reports and suggest adjustments based on data insights.

Paid Advertising & Campaign Management

• Manage paid advertising campaigns on Instagram, Facebook, and Google Ads targeting lounge-goers.
• Optimize budget allocation to achieve maximum reach and return on investment.

Customer Feedback & Reputation Management

• Monitor and respond to reviews on Google, Yelp, and TripAdvisor to uphold a positive online reputation.
• Implement strategies to encourage patrons to leave positive feedback.

Website Management

• Update the lounge’s website with current promotions, events, and content to reflect the lounge’s atmosphere.
• Ensure mobile optimization and user-friendly navigation.

Requirements:

• Proven experience in digital marketing, preferably in hospitality or entertainment.
• Strong knowledge of social media platforms, content creation tools, and analytics.
• Experience with SEO, paid advertising, email marketing, and influencer partnerships.
• Excellent communication skills and ability to foster customer engagement.
• Creative mindset with attention to detail and strong project management abilities.

Method of Application