PoweredUp Consulting is a fully indigenous organization that focuses on organizational enrichment through Human Resources and Coaching. HR is a subject matter with a very wide scope and it is not possible for a single organization or an HR department to say it has competences in every area of human resources. This competency gap what PUMS is out to bridge. We help leaders achieve set goals, experience optimal performance, and gain career advancement, as well as identifying blind spots and roadblocks in any or all areas be it Managerial, Cultural, Political, Psychological, Spiritual, or Physical to enable Leading with ease with cutting edge coaching techniques and tools
Job Summary
- We are seeking a creative, results-driven Digital Marketer to manage our online marketing strategies.
- The ideal candidate will have a strong understanding of digital marketing channels, analytics, and trends to drive brand awareness, customer engagement, and business growth.
Key Responsibilities
- Develop and Implement Digital Marketing Strategies:
- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- Content Creation and Management: Design and oversee engaging content for various digital platforms, ensuring alignment with brand guidelines.
- Website Management: Optimize website content, structure, and performance to improve user experience and conversion rates.
- Social Media Management: Manage social media accounts, including content scheduling, audience engagement, and performance analysis.
- Data Analysis and Reporting: Track, measure, and report on performance metrics for all digital campaigns, using tools such as Google Analytics and social media insights.
- Collaboration: Work closely with the design, sales, and product teams to ensure cohesive marketing strategies.
- Stay Updated on Trends: Monitor industry trends and competitor activities to identify new opportunities and strategies.
Qualifications and Skills
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Experience: Minimum of 2 years experience in digital marketing or a similar role.
Technical Skills:
- Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, AdWords, CRM software).
- Knowledge of content management systems (e.g., WordPress).
- Graphic design and video editing skills are a plus.
Soft Skills:
- Excellent communication and writing skills.
- Strong analytical and problem-solving abilities.
- Ability to multitask and manage time effectively.
Method of Application
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