We are looking for a talented and results-driven Digital Marketer to join our team at TAT Agency Limited. The ideal candidate musthave a passion for travel and expertise in creating impactful digital marketing campaigns.
You will be responsible for promoting our travel services, increasing online visibility, driving traffic, and generating leads through various digital platforms.
Key Responsibilities
Develop and implement digital marketing strategies to promote travel packages, offers, and services across online platforms.
Manage and optimize paid advertising campaigns, including Google Ads, social media ads, and display advertising, to achieve ROI targets.
Create engaging content for social media platforms, blogs, and newsletters to attract and retain customers.
Optimize the company website and landing pages for SEO to increase organic traffic and improve search engine rankings.
Analyze digital marketing performance using tools like Google Analytics and provide data-driven insights for continuous improvement.
Manage email marketing campaigns, including content creation, audience segmentation, and performance tracking.
Collaborate with internal teams to create compelling travel-related visuals, videos, and promotional materials.
Stay updated with the latest digital marketing trends and travel industry insights to innovate and adapt strategies.
Monitor and engage with online communities, responding to inquiries and building relationships with potential and existing customers.
Qualifications and Skills
Bachelor's Degree in Marketing, Mass Communication, or a related field.
Proven experience in digital marketing, preferably in the travel or hospitality industry.
Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools.
Strong knowledge of social media management and content creation tailored to the travel audience.
Excellent copywriting skills, with the ability to create engaging and persuasive content.
Creativity and attention to detail in designing digital campaigns and visuals.
Analytical skills to interpret data and optimize campaign performance.
