GDC is one of Nigeria’s leading cinema developers and operators of multiplex cinemas in Nigeria. GDC is part of the Genesis Group, a Nigerian based conglomerate established in 1991 with its key focus on hospitality. The Genesis Deluxe brand and company was launched onto the Nigeria market in 2008 in Lagos. Since then, Genesis Deluxe Cinemas has grown to 3 cinemas with 15 screens and over 2000 seats. By the month of December 2011, the company had served over 5 million customers. Genesis Deluxe Cinemas has cinemas located in Lagos, Port Harcourt and Vibrant Enugu. Our strategy to continue to grow in all major cities of the country will have us opening in more locations in 2013. We are a major brand in the strategic Lagos market, with our current Lekki location situated at the most popular shopping mall in the country, with over 800 parking spaces, housing some of the most prestigious Nigerian and international retail brands. Genesis Deluxe Cinemas Lagos was the first cinema in West Africa to show a 3D movie (Green Hornet) in February 2011. Through a growing range of innovative and differentially priced offers, varying experiential benefits and the latest technology, Games Zones, Film Café, Genesis Deluxe Cinema is able to provide the leading cinema experience in Nigeria.
Job Summary
- To forecast, plan and manage the company’s digital marketing & social media platforms with the aim to maximize sales and revenue through the delivery of excellent customer experience.
Key Responsibilities
- Coordinate with sales team to create marketing campaigns.
- Monitoring online traction to all GC sites
- Handle issues with online sales, complaints from customers etc.
- Ensuring that the brand message is consistent.
- Monitor key online marketing metrics to track success.
- Creating engaging digital content that increases customer engagement and enhances the organization’s online brand.
- Implementing strategies to drive traffic to GC sites.
- Creating engaging digital content that increases customer engagement and enhances the company’s online brand.
- Devising innovative digital marketing campaigns that feed into the organization’s marketing strategy.
- Moderating all social media platforms including Twitter, Instagram and Facebook etc.
- Building positive relationships with staff and customers.
- Maintaining positive customer relationships, processing complaints, and responding to customer needs.
- Assisting with marketing events.
Educational Qualifications / Experience
- Bachelor’s Degree in Marketing or any other related field
- Minimum of 2 years post qualification experience
- Proven experience managing a digital marketing function for an organization
- Strong track record implementing successful digital marketing campaigns
- Experience using content management systems
- Knowledge of website analytics tools e.g Google Analytics.
Functional Requirements / Skills:
- Good Leadership and Management skills
- Ability to handle customer complaints and resolve issues.
- Critical thinker and problem solving skills.
- Ability to pay attention to details.
- Ability to multi-task and prioritize work.
- Full understanding of all social media platforms
- Must be able to juggle multiple projects at the same time.
- Adequate business acumen
- Good oral and written communication skills
- Visionary and entrepreneurially minded
- Ability to work cooperatively with others, within and external.
Method of Application
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