Digital Marketing and Communications Lead at MTN Nigeria

MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.

Reports To: Manager - Brand and Marketing

Division: MoMo Payment Service Bank (MoMo PSB)

Mission:

• Drives and ensures effective Fintech implementation of building strong brand equity and TOMA that can be leveraged for customer acquisition, retention and incremental usage  in line with Fintech communication strategy and also ensures  tactical plans are executed to achieve Fintech acquisitions and revenue targets.

Description:

• Develop and execute digital marketing campaigns across multiple channels, including search engine marketing (SEM), social media, email marketing, display advertising, and content marketing.
• Collaborate with internal stakeholders and external vendors to create engaging and effective campaign assets, such as ad copies, landing pages, and visual content.
• Ensure campaigns are launched on schedule and monitor their performance throughout their lifecycle.
• Gather and analyze data from various digital marketing channels to measure campaign effectiveness, identify trends, and generate actionable insights.
• Track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and customer acquisition costs (CAC).
• Prepare regular reports and presentations to communicate campaign results, recommendations, and optimizations to the marketing team and relevant stakeholders.
• Continuously optimize campaigns based on data-driven insights, aiming to improve performance and drive better ROI.
• Conduct A/B testing and multivariate testing to refine targeting, messaging, and creative elements.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing and apply them to enhance campaign performance.
• Collaborate with cross-functional teams, including creative, content, and web development, to align digital marketing initiatives with overall marketing strategies and goals.
• Monitor activities on all MoMo PSB digital touch points, including the MoMo PSB Website (home page and top-level sections) and MoMo brand presence on other social networking sites.
• Assist with developing digital rollout plans and route-to-market strategies for all Master brand initiatives.

Education:

• Degree in marketing, business, or any related discipline or its equivalent.
• Additional certifications in digital marketing are a plus.
• Relevant postgraduate qualifications are an advantage.

Experience:

3–7 years’ experience, which includes

• A minimum of 2 to 3 years’ total experience in Digital Marketing or an allied field is required.
• Proven experience in implementing and managing digital marketing campaigns, preferably in a data-driven environment.
• Proficiency in digital marketing platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing tools.
• Experience in Fintech, banking, or Mobile Money is preferred.
• Experience working in a global or multinational enterprise with a good understanding of emerging markets is preferred.
• Passion for digital marketing and staying up-to-date with industry trends and best practices.

Method of Application